The story
Shandwick International, founded in 1974, was acquired by IPG in 1998. In September 2000, IPG announced it was merging Shandwick with IPG's Weber Group, itself founded in 1974, to form Weber Shandwick. The merger was completed on 1 January 2001, and in October, BSMG (formerly Bozell Sawyer Miller Group), which had been acquired by IPG as part of IPG's March 2001 acquisition of True North, merged with Weber Shandwick. BSMG Chairman Jack Leslie was named chairman of the new combined group, and CEO Harris Diamond became the group's CEO.
In 2010, Weber Shandwick's internal developers and social media teams created a social media crisis simulator called Firebell. In May, the agency was appointed global agency of record for the Tokyo 2020 Olympics.
In January 2012, after a Weber Shandwick executive moved to Hill & Knowlton, Weber Shandwick secured a restraining order after alleging the firm was taking their employees and clients. In May, the agency was appointed global agency of record for the Tokyo 2020 Olympics. In November 2012, Andy Polansky was named CEO.
In March 2013, Weber Shandwick launched MediaCo, a content marketing unit providing services to clients including native advertising and digital media buying.
In May 2014, the firm acquired a Sweden-based agency, Prime, and its business intelligence division, United Minds.
In October 2018, Weber Shandwick relaunched United Minds as a global management consultancy, combining the agency's global Employee Engagement & Change Management practice with United Minds Sweden, the management consultancy within Prime Weber Shandwick.
In July 2019, Gail Heimann was named president and CEO of Weber Shandwick, with Andy Polansky became the firm's Executive Chairman.
In May 2021, the United Minds consultancy and fellow IPG company KRC Research launched new diversity, equity, and inclusion (DE&I) research. United Minds also started a DE&I initiative called Code+ify, to help business leaders looking to improve their DE&I efforts. In June, Susan Howe was named president. In September, the firm partnered with AI-driven threat intelligence and detection platform Blackbird.AI to launch its Media Security Center, to help clients proactively identify and fight disinformation. In October, the firm announced that Chairman Jack Leslie was stepping down as chairman in March 2022.
Read the full text
In January 2022, it was announced that Andy Polansky, Weber Shandwick executive chairman and Interpublic Group Dxtra CEO, would retire in June 2022.
In 2023, Weber inaugurated its Women's Health Center of Excellence, an approach to help organizations research and educate the public about women's health issues. The company originally launched its offering in EMEA and eventually expanded it into North America, Latin America, and APAC. Weber worked with Kellanova to develop a humanoid Pop-Tart mascot for the first Pop-Tarts Bowl. The campaign won the Grand Prix in Brand Experience and Activation at the 2024 Cannes Festival of Creativity.
In March 2025, Weber launched Weber I/O, a service that combines analytics, data science, and experiential technology to help clients integrate AI and related technologies into their marketing and communications work. In April 2025, the company launched its Weber Advisory service, which counsels chief corporate affairs officers on reputation management, crisis communications, and public affairs strategies. In June 2025, Mars announced that it was putting Weber in charge of its earned media efforts.
In July 2026, Weber Shandwick announced senior leadership changes ahead of Karen Pugliese becoming CEO in September. The company appointed Michael Wehman as U.S. president, Joy Farber Kolo as chief innovation and integration officer, and expanded Mike Rosich's role to include president of Weber Shandwick New York.
From Wikipedia’s article on Weber Shandwick, shared under CC BY-SA 4.0.4