The story
In 1936, the businessman Hermann Werner founded Hermann Werner GmbH & Co. KG as a trading company for tools.
The company was destroyed during World War II. After 1945, reconstruction began under the management of Heinz Amtenbrink, the Werner family's son-in-law; and the manufacture of screwdrivers was added as a business segment. Since 1951, the company has been using the name Wera (from Werner and Amtenbrink) as its trademark. Production of bits began in 1963. In 1968, the company developed the Wera Kraftform screwdriver handle together with Fraunhofer Institute, which is still part of the Wera logo.
In the 1990s, the company introduced diamond-coated bits. Furthermore, Wera acquired Drehmax W. Holland and founded a sales subsidiary in the UK in 1993. Production was relocated to Bystřice in Moravia (Czech Republic) in 1995.
After the company's tools were frequently copied, the company repeatedly ordered the closure of trade fair stalls with counterfeit products.
Due to the owner's retirement, the company was sold to Bitburger Holding in 2016.
Wera Tools built a logistics centre on 20,000 square metres of land in Wuppertal in 2016. At that time, Wera employed over 750 people worldwide, including over 400 in the Czech Republic. In 2018, the company established a branch office in Třebíč.
Since 2019, Wera has been taking part in events such as the Montgolfiade, Kiel Week and the Balloon Cup in the Kitzbühel Alps with a hot air balloon in the shape of a screwdriver; the company has also cooperated with German music festivals such as Summer Breeze Open Air and Wacken Open Air.
From Wikipedia’s article on Wera Tools, shared under CC BY-SA 4.0.4