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Private company

What Every Woman Wants

Logo: What Every Woman Wants, Public domain, via Wikimedia Commons3

Former British chain of discount stores

What Every Woman Wants (sometimes abbreviated to WEWW, and later styled as What Everyone Wants) was a British chain of discount stores. In 1971, it was founded by Vera and Gerald Weisfeld in Glasgow, and became a national chain in 1990, after being sold by the Weisfelds for £50 million to Amber Day and later in 1997 to Brown & Jackson.2 It ceased to exist in 1994.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1972Founded1
  • Industryretail1
  • HeadquartersGlasgow1

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What Every Woman Wants (sometimes abbreviated to WEWW, and later styled as What Everyone Wants) was a British chain of discount stores. In 1971, it was founded by Vera and Gerald Weisfeld in Glasgow, and became a national chain in 1990, after being sold by the Weisfelds for £50 million to Amber Day and later in 1997 to Brown & Jackson.2

The story

Founded by Gerald Weisfeld in 1972.1

Leadership

Who has led What Every Woman Wants, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1994Dissolved Dissolved1
  2. 1972Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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