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Private company

Which?

Logo: Which Ltd, CC BY-SA 4.0, via Wikimedia Commons3

British consumer rights brand

Which? is a United Kingdom brand name that promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights, and offering independent advice.2 It employed 643 people in 2025.1 Its revenue was £83.7 million in 2025.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1957Founded1
  • HeadquartersLondon1
  • Websitewww.which.co.uk
  • Legal formprivate company limited by shares1

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Which? is a United Kingdom brand name that promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights, and offering independent advice.2

Employees over time

Which? employees by year1643 in 2025−4% since 2016
02004006008002016: 66866820162017: 7517512017+12%2018: 7927922018+5%2019: 7957952019+0%2020: 6386382020−20%2024: 6736732024+5%2025: 6436432025−4%
  • 20256431
  • 20246731
  • 20206381
  • 20197951
  • 20187921
  • 20177511
  • 20166681

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

Which? revenue by year183.7M GBP in 2025−17% since 2016
050.0M GBP100.0M GBP150.0M GBP2016: 101.2M GBP101.2M GBP20162017: 101.1M GBP101.1M GBP2017−0%2018: 100.5M GBP100.5M GBP2018−1%2019: 102.0M GBP102.0M GBP2019+1%2020: 91.2M GBP91.2M GBP2020−11%2021: 88.9M GBP88.9M GBP2021−3%2022: 86.7M GBP86.7M GBP2022−2%2023: 87.4M GBP87.4M GBP2023+1%2024: 83.2M GBP83.2M GBP2024−5%2025: 83.7M GBP83.7M GBP2025+1%
  • 202583.7M GBP1
  • 202483.2M GBP1
  • 202387.4M GBP1
  • 202286.7M GBP1
  • 202188.9M GBP1
  • 202091.2M GBP1

Timeline

  1. 1957Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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