The story
Early roots
Long before modern companies existed, economies still needed people and firms that could bridge distance, timing, and risk between producers and buyers. Economic historians describe the rise of merchants and other intermediaries as a recurring feature of market development, including in ancient trade and later market commerce.
Medieval to early modern era
In medieval Europe, merchant guilds organized long-distance commerce and also participated in local wholesale trade. These guilds protected members, negotiated privileges, and in some places influenced city government and rules that shaped how goods were distributed and sold. In many regions, food distribution also relied on wholesale markets where trade concentrated in one place. Over time, wholesale markets became important for matching supply with demand and supporting price formation in urban food systems.
Modern era till 1900
Wholesaling was central to economic development, especially in periods when manufacturing and retail were still small-scale. Before 1850s, wholesale merchants were multipurpose connectors who often provided financing, warehousing, information, freight coordination, and risk-taking, and who helped establish broader market systems. As transport and communication improved, wholesaling expanded and professionalized. From the mid-1850s, national markets began to take shape "due in part to the telegraph, the railroad and maritime transportation," increasing the separation between producers and buyers and creating larger "market gaps." As mass production emerged toward the end of the 19th century and producers clustered near inputs and transport, market gaps widened further, and a broader class of middlemen grew to close those gaps.
First half of 20th century
In the 20th century, many cities built or reorganized formal wholesale market systems for food distribution. For example, Osaka's municipal government documents that its Central Wholesale Market opened in November 1931, following licensing and consolidation steps earlier in the century, and that the wholesale system resumed after wartime disruption. At the same time, the role of wholesale markets changed in many countries as retail formats evolved. FAO notes that the characteristics of wholesale markets have changed "considerably over the last century," in part due to urban growth and the rising role of supermarkets, which changed how food distribution needed to work.
Second half of 20th century
Several operational breakthroughs reshaped wholesaling and distribution globally. Large-scale distributors regained more control over distribution in many categories.:
Containerization (1956): The container ship Ideal X sailed in April 1956 carrying standardized containers, a milestone that helped cut loading time and supported the rise of modern global supply chains.
Cash-and-carry wholesale (1960s): The launch of METRO Cash & Carry in 1964 in Germany as a model where professional customers selected goods under one roof, paid, and took items directly, a format that spread internationally.
Distribution centers (early 1970s): Walmart's first distribution center and home office opened in Bentonville, Arkansas in 1971, reflecting the broader shift toward centralized warehousing and controlled replenishment.
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Barcodes (1974): Multiple credible historical sources report that the first UPC scan occurred on June 26, 1974, at a Marsh supermarket in Troy, Ohio, using a pack of Wrigley's gum, helping enable faster receiving, inventory control, and checkout across supply chains.
As supply chains scaled, businesses invested in electronic document exchange. EDI is widely described as a way to replace paper documents (such as purchase orders and invoices) with standardized electronic messages, with origins traced back to the 1960s and wider adoption later.
21st century
In the 21st century, wholesaling has increasingly combined physical networks (ports, warehouses, cold chain) with digital coordination (catalogs, online ordering, forecasting, and platform-based matching).
UN Trade and Development (UNCTAD) reports that business e-commerce sales grew strongly in recent years, reaching about $27 trillion in 2022 (across the economies included in its measurement work), highlighting how digital channels have become central to business purchasing and selling.
From Wikipedia’s article on Wholesale market, shared under CC BY-SA 4.0.3