Wiener Werkstätte

The enterprise evolved from the Vienna Secession, founded in 1897 as a progressive alliance of artists and designers. From the start, the Secession had placed special emphasis on the applied arts, and its 1900 exhibition surveying the work of contemporary European design workshops prompted the young architect Josef Hoffmann and his artist friend Koloman Moser to consider establishing a similar enterprise.

Finally in 1903, with backing from the industrialist Fritz Wärndorfer, the Wiener Werkstätte began operations in three small rooms; it soon expanded to fill a three-story building with separate, specially designed facilities for metalwork, leatherwork, bookbinding, furniture and a paint shop. The range of product lines also included leather goods, enamel, jewellery, textiles, millinery fashion, lace, postcards and ceramics.

Most of the objects produced in the Wiener Werkstatte were stamped with a number of different marks: the trademark of the Wiener Werkstatte, the monogram of the designer and that of the craftsman, who created it. The Wiener Werkstatte had about 100 employees in 1905, of whom 37 were masters of their trade.

The seat of the venture was in Neustiftgasse 32–34, where a new building was adapted to their requirements. Eventually the project exhausted Wärndorfer's fortune. The circle of customers of the Wiener Werkstatte and Josef Hoffmann mainly consisted of artists and Jewish upper middle class supporters of the Austro-Hungarian Empire. Several branches of the workshop were opened in Karlsbad 1909, Marienbad, Zürich 1916–1917, New York 1922, Berlin 1929.

In architectural commissions such as the Sanatorium Purkersdorf and the Stoclet Palace in Brussels, the Wiener Werkstätte was able to realize its ideal of the Gesamtkunstwerk (total artwork), a coordinated environment in which everything down to the last detail was consciously designed as an integral part of the whole project.

For several years, beginning in 1904, the Wiener Werkstätte had its own carpentry workshop, though only a few pieces of furniture were made there. Josef Hoffmann designed a furniture line noted for its simple forms for the firm of Jacob & Josef Kohn. Most of the furniture, known as Wiener Werkstätte Furniture, was made by cabinet-makers such as Portois & Fix, Johann Soulek, Anton Herrgesell, Anton Pospisil, Friedrich Otto Schmidt and Johann Niedermoser. Some historians now believe that there are no existing original products of the Wiener Werkstätte Furniture division.