Private company

World Wide Country Tours

World Wide Country Tours (WWCT) was a guided tour company founded by publishing icon Roy Reiman in 1972, and it served as the exclusive tour operator for and part of the Reader's Digest Association family of companies until its closing in 2012. The company was headquartered in Greendale, Wisconsin, along with the publishing offices of thirteen magazines, including Taste of Home, Birds & Blooms and Country.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

World Wide Country Tours (WWCT) was a guided tour company founded by publishing icon Roy Reiman in 1972, and it served as the exclusive tour operator for and part of the Reader's Digest Association family of companies until its closing in 2012. The company was headquartered in Greendale, Wisconsin, along with the publishing offices of thirteen magazines, including Taste of Home, Birds & Blooms and Country.2

Sources

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