Private company

Yoast BV

Logo: yoast.com²

Yoast BV is a search engine optimization software firm based in Wijchen, the Netherlands, founded in 2010.¹ Its website says: “Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.”² It was founded by Joost de Valk.¹ It employed 100 people in 2018.¹

Last updated Oct 21, 2026.

Overview

May 2010Founded¹

Industryinternet marketing, search engine optimization¹
HeadquartersWijchen, Netherlands¹
Websiteyoast.com
Legal formbesloten vennootschap¹

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The story

Founded by Joost de Valk on May 2010.¹

Leadership

Who has led Yoast BV, and when. Pick a name to see everywhere that person has worked.

Chief executive

201520202025

FounderJoost de Valk¹
Chief executive officerThijs de Valk Nov 1, 2021 to Mar 16, 2023¹
Chief executive officerMarieke van de Rakt Jan 24, 2019 to Oct 31, 2021¹
Chief executive officerJoost de Valk May 2010 to Jan 24, 2019¹

Products and brands

Yoast SEO

Listed on Wikidata.¹

Employees over time

2018100¹
201648¹

Timeline

Nov 1, 2021New chief executive Thijs de Valk becomes CEO¹
Jan 24, 2019New chief executive Marieke van de Rakt becomes CEO¹
May 2010New chief executive Joost de Valk becomes CEO¹
May 2010Founded Founded¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataYoast BV on Wikidata
2
Company websiteYoast BV logo