Zoomdata

Product and Differentiators

Zoomdata sells a data visualization and analytics platform designed for people to explore and analyze vast quantities of data and near-real-time data.

The product is different from other offerings in the business intelligence industry in several ways. One distinction is due to a patent the company holds around "Data Sharpening" to visualize big data. The user's dashboard "sharpens" and becomes clearer as more data is processed,. Matt Asay of readwrite.com compared it to watching a streaming movie, where you see some results immediately, soon followed by the whole. The Zoomdata web software also includes a Data DVR with a "Live mode" feature so dashboard visualizations can be updated in near-real-time, paused, rewinded, and fast-forwarded at different speeds.

Zoomdata claims that their product is intended for business users to explore "modern" data on their own. They claim that unlike traditional business intelligence products that are designed to work with relational databases and are SQL-centric, Zoomdata "Smart Data Connectors" connect to a wide variety of modern data sources and can retrieve data using SQL, native APIs, or a combination of both SQL and native APIs. This allows users to work with data in such disparate systems as search-engine databases like Elasticsearch, big data Hadoop databases like Apache Impala, cloud data warehouses like Snowflake, and more. The company offers several methods of working with multiple databases at the same time, including a data blending feature they call Data Fusion.

Another distinction is that Zoomdata pushes down ad-hoc queries, filters, groupings (aggregations), and even calculations to existing high-performing databases. This is in contrast to solutions that take custody of data in a proprietary system, such as Power BI import and Tableau extract, and is also more open and flexible than Arcadia Data's bet on Hadoop with a tightly coupled, converged BI platform. The company claims that its advanced support for pushdown processing takes advantage of investments in modern, high-performing data platforms, and since data does not need to be moved, extracted, or imported, Zoomdata claims it is more accessible for organizations with regulated, PII (personally identifiable information), proprietary, and other sensitive data that must be tightly monitored for security purposes in a single system.