Zoran Corporation

DVD chip sales reached a climax in Q2 2004, after which a significant inventory correction in China greatly affected Zoran. Thereafter, revenues from DVD products declined from a substantial majority of revenues until the middle of 2004 to 8% of revenues by 2010. DVD chip revenues were affected by significant declines in average selling prices and associated commoditization of DVD player chips, resulting in lower revenues and profit margins, and market share loss due to competition from low-cost competitors.

Growth in non-DVD product lines

By 2005, its COACH product line for digital camera processors, which built on its earlier JPEG expertise, had started to become significant and would be the largest revenue contributor in Zoran's later years. The printer/imaging business acquired from Oak also consistently contributed in the region of 20% of revenues.

Targeting the mobile phone market, Zoran acquired Emblaze Semiconductor (based in Israel close to a large part of Zoran's own R&D facilities) in 2004 for $54 million in cash. The resulting mobile phone multimedia processor product line eventually achieved limited success with production for LG camera phones in 2008, but could not sustain growth and Zoran discontinued development on this product line in Q3 2009.

Zoran's revenues and net income peaked in 2007, with revenues reaching $507 million and non-GAAP net income of $71 million. In 2008, revenues declined to $439 million, with non-GAAP net income declining to $8 million.

The DTV product line for flat-panel TVs and set-top boxes became successful for Zoran for a period, being the largest revenue contributor with 35% in Q3 2008. After expectations of a significant revenue decline for the company in Q1 2009, an unexpected recovery of its DTV business in Q1 2009 allowed Zoran to maintain its revenue level with DTV reaching 40% of revenues in Q2 and Q3 2009 based on Zoran's leading position in low to mid-range LCD TVs for the U.S. market.

Decline in final years as independent company

For 2009, Zoran reported revenues of $380 million, declining from $439 million in the previous year, with a non-GAAP net loss of $13 million. TV revenues increased by 40% over the previous year on market share growth for DTV in the US, with market share reported to have reached 30%. However, by Q2 2010 the DTV business began to see challenges and the outlook for this business was significantly reduced. Around this time frame the market for DTV and digital camera chips started to suffer from increased competition and a trend towards commoditization, which had earlier affected Zoran's DVD chip business, resulting in reduced average selling prices and reduced profit margins.

Zoran's last acquisition was that of silicon RF tuner company Microtune Inc. in 2010, for a transaction price of approximately $166 million. Microtune's tuner chips targeted cable set-top box, broadband cable modem, digital TV, and automotive entertainment markets.

Zoran posted a non-GAAP net loss of $21.5 million for the year 2010, on revenues of $357 million, with a loss of $15 million for Q4 2010 alone. Despite a material revenue run-rate contributed by the Microtune acquisition (based on quarterly revenues of $24 million in Q2 2010), Zoran reported revenues of $85 million for Q1 2011, with a non-GAAP net loss of $21 million. The company reported a reduced outlook for its digital camera business for the remainder of the year due to Cisco's exit from the video camcorder business. For Q2 2011, its last quarter as an independent company, revenues declined to $83 million with a non-GAAP net loss of $18 million, although it forecast revenue growth to between $100 million and $105 million for the seasonally stronger third quarter of 2011.

CSR plc merger

On 21 February 2011, Zoran announced it was merging with CSR, a global leader in wireless connectivity (including WLAN and Bluetooth) and location chip technology such as GPS based in the UK. At the time of the merger agreement, Zoran's board of directors was agitated by hedge fund Ramius LLC, which had said in a letter to the board that it believed Zoran's shares were undervalued. Due to Zoran's decreased business outlook, the offer for Zoran was reduced to about $484 million in June from the originally agreed offer value of about $679 million (based on an all-stock transaction) under mutual agreement, although a significant cash component was introduced. The merger was completed on 31 August 2011, and Zoran now trades under the CSR banner with little mention of the original company name. Zoran described the transaction as a merger, but actually, it is a takeover according to CSR management.

After the merger, CSR executed substantial layoffs involving former Zoran employees. The discontinuation of the DTV and silicon tuner divisions was announced at the end of 2011, involving the layoff of 800 employees, which some say caused CSR's share price to jump up substantially. Other divisions were cut as well, and as of the end of 2012, only the COACH (camera-on-a-chip) and Quatro (printer/imaging) product lines still existed. In December 2013 CSR announced it would discontinue development of the COACH platform, with around 200 people being laid off. As of 30 June 2014, CSR had sold the COACH and related camera/video IPs to Qualcomm.

Finally, Qualcomm acquired CSR.

Prominent customers and products using Zoran chips included DVD players from brands such as Samsung, LG, Sharp and Toshiba, digital cameras sold under major brands such as Casio, Kodak, Nikon, Olympus, Pentax, Samsung and Sony, LG Viewty camera phones using APPROACH camera processors, budget LCD TVs sold in the US under brands including Insignia, Magnavox, Vizio and Westinghouse using SupraHD DTV processors, and single-function and multi-function printers (involving SoCs as well as software licenses) from brands such as Canon, Epson, HP, Lexmark, and Samsung.