Private company

Zuffa Boxing

American boxing promotional company

Zuffa Boxing (incorporated as Boxing OpCo, LLC) is an American professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in New York City, New York.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Zuffa Boxing (incorporated as Boxing OpCo, LLC) is an American professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in New York City, New York.2

Sources

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