1y return+10.7%S&P 500 +20.9%
3y return+24.3%S&P 500 +68.5%
5y return+18.2%S&P 500 +74.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since December 31, 2017: $139 against $280 in the S&P 500.2
SimpliFi, Inc.S&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| BNDVanguard Bd Index Fds | $51.5M | 20.4% | +1.5% |
| RSPInvesco Exchange Traded Fd T | $36.0M | 14.2% | −1.0% |
| VIGVanguard Specialized Funds | $25.3M | 10.0% | |
| QEFASpdr Index Shs Fds | $23.8M | 9.4% | +1.5% |
| IEFIshares Tr | $21.9M | 8.7% | |
| SPYState Str Spdr S&p 500 Etf T | $15.8M | 6.3% | |
| DGREWisdomtree Tr | $13.4M | 5.3% | −2.9% |
| VGITVanguard Scottsdale Fds | $10.6M | 4.2% | +1.6% |
| BONDPimco Etf Tr | $9.9M | 3.9% | +1.2% |
| VTIPVanguard Malvern Fds | $9.5M | 3.8% | |
| IWMIshares Tr | $9.2M | 3.6% | −2.6% |
| QUALIshares Tr | $4.0M | 1.6% | |
| PWZInvesco Exch Traded Fd Tr II | $2.1M | 0.8% | |
| CMFIshares Tr | $1.8M | 0.7% | −2.8% |
| VTIVanguard Index Fds | $1.8M | 0.7% | −6.9% |
| AORIshares Tr | $1.4M | 0.6% | +1.7% |
| VZVerizon Communications Inc | $1.3M | 0.5% | |
| INMUBlackrock Etf Trust II | $1.1M | 0.4% | |
| LQDIIshares U S Etf Tr | $956K | 0.4% | −9.8% |
| XMPTVaneck Etf Trust | $916K | 0.4% | +6.2% |
| HYMBSpdr Series Trust | $775K | 0.3% | +1.2% |
| PWVInvesco Exchange Traded Fd T | $747K | 0.3% | +1.6% |
| AOAIshares Tr | $729K | 0.3% | +5.8% |
| DSTLEtf Ser Solutions | $565K | 0.2% | +4.1% |
| VXUSVanguard Star Fds | $562K | 0.2% | −10.9% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| SPYState Str Spdr S&p 500 Etf T | June 30, 2020 | +142.2% | $15.8M |
| VTIVanguard Index Fds | June 30, 2020 | +136.4% | $1.8M |
| IWMIshares Tr | June 30, 2020 | +109.8% | $9.2M |
| VIGVanguard Specialized Funds | June 30, 2020 | +101.9% | $25.3M |
| DSTLEtf Ser Solutions | September 30, 2020 | +83.6% | $565K |
| DGREWisdomtree Tr | March 31, 2024 | +58.9% | $13.4M |
| BUFRFirst Tr Exchng Traded Fd Vi | March 31, 2023 | +55.6% | $451K |
| PWVInvesco Exchange Traded Fd T | December 31, 2021 | +55.4% | $747K |
| QEFASpdr Index Shs Fds | September 30, 2020 | +55.3% | $23.8M |
| VXUSVanguard Star Fds | March 31, 2024 | +41.8% | $562K |
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +5.7% | +14.8% |
| March 31, 2026 | −0.1% | −4.6% |
| December 31, 2025 | +0.8% | +2.4% |
| September 30, 2025 | +4.0% | +7.8% |
| June 30, 2025 | +3.6% | +10.5% |
| March 31, 2025 | −0.1% | −4.6% |
| December 31, 2024 | −3.1% | +2.1% |
| September 30, 2024 | +5.7% | +5.4% |
| June 30, 2024 | −0.9% | +4.0% |
| March 31, 2024 | +2.8% | +10.0% |
| December 31, 2023 | +7.7% | +11.2% |
| September 30, 2023 | −3.5% | −3.6% |
| June 30, 2023 | +1.2% | +8.3% |
| March 31, 2023 | +3.2% | +7.0% |
| December 31, 2022 | +4.2% | +7.1% |
| September 30, 2022 | −3.9% | −5.3% |
| June 30, 2022 | −8.2% | −16.5% |
| March 31, 2022 | −3.4% | −4.9% |
| December 31, 2021 | +3.2% | +10.7% |
| September 30, 2021 | −0.8% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: SimpliFi, Inc. Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1716983&type=13F-HR&dateb=&owner=include&count=40CIK 1716983
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/1716983/000171698326000004/Filed July 24, 2026 · accession 0001716983-26-000004