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Alvin Eicoff
Photo: Unknown photographer, Public domain, via Wikimedia Commons7

Alvin Eicoff

American advertising executive

Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”.2

From Wikipedia’s article on Alvin Eicoff (this version), CC BY-SA 4.0.

Born Jun 8, 1921, died Mar 2, 2002.1

About

Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action.

From Wikipedia’s article on Alvin Eicoff, shared under CC BY-SA 4.0.2

Companies

Career

Occupation: advertising person.4

Personal life

  • CitizenshipUnited States5

In 1947, Eicoff married Helene Topaz (1928–2020); they had two children Larry Eicoff and Jeffrey Eicoff. He died on March 2, 2002, and was buried at Shalom Memorial Park in Arlington Heights, Illinois.

From Wikipedia’s article on Alvin Eicoff (this version), CC BY-SA 4.0.

Sources

The numbers on this page point here. Each one links to the record it came from.

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