Anton Sova

Anton Sova started working in 1996 as an advertising agent for a newspaper. In 1999, he founded the global talent agency TUARON, where he has held the position of chairman since its inception.

Anton Sova has been actively involved in discovering and managing a range of artists, including Tatjana Shirko and Stas Shurin, who won the Ukrainian "Star Academy", Fabryka Zirok 2010.

One of his initial projects was the formation of the music group Cherry, also known as Adamants, in 2003. By 2006, Anton had established collaborations with various Ukrainian artists, including Artur Bosso, Tatjana Shirko, Anna Mukhina, Andrew Boldar, the Freakballet show group, and the rock band Platinum.

Since 2008, Anton Sova has been active in Latvia, where he conducted auditions for Latvian artists and musicians, establishing collaborations with figures such as Alekss Silvers, Andrey Klad, Stas Shurin, and Gatis Timofeev. He also produced recordings with artists including Alex Luna, KAL1BR, Marco Giacomo, Daiga Berzina, and the rock band Luv Land.

On April 20, 2013, he introduced the Swedish pop group Dildorado to the Latvian audience, with support from the Swedish Embassy in Latvia.

In 2019, Anton Sova's grandfather, Kasyan Yevchenko, a renowned Ukrainian musician and master of folk instruments, passed away. Yevchenko was also a leader of ensembles and a soloist with the Veryovka Ukrainian Folk Choir. Following his grandfather's death, Anton Sova has continued to support and preserve his artistic legacy, handling organizational matters, protecting copyrights, and collaborating with the music school and museum named in his grandfather's honor.

In 2021, Anton Sova, together with Ukrainian film producer Mila Andriiash, presented the short war drama "God Will Forgive."

Anton Sova is a member of Music Managers Forum Sweden (MFF), an organization for Swedish music managers, A&R professionals, and talent scouts. He is also a member of the Swedish Performing Rights Society (STIM).

From March 2011 until 2015, Anton Sova was married and living in Stockholm. The couple separated at the start of 2015, with their marriage being legally terminated in August 2015. They had no children during their marriage.