Anu Pentik

Pentik's mother died when she was only six, after which she had to assume responsibility for running the household.

She trained as a home economist (Finnish: kotitalousteknikko), and later as arts & crafts instructor.

Pentik is largely self-taught; pottery-making and leather craft started as her hobbies, before she decided to try her hand at them professionally.

Pentik set up her eponymous ceramics and interior design business Pentik in Posio, Lapland, in 1971, together with her husband Topi Pentikäinen. The first products were sold at the village petrol station.

The first retail store in Helsinki opened five years later, and over the next forty years the business grew to comprise 80 stores in Finland and other Nordic countries, making it one of Finland's leading design businesses. The company is known for its focus on employee well-being, work-life-balance, and flexible work time arrangements. It employs over 300 staff, of whom c. 80% are women.

Pentik has remained throughout the artistic director of the family business, working full time into her late 70s.