Assaf Swissa

Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.

In 2010, Swissa cofounded Unreal Brands, which aimed to recreate "all-natural" versions of popular candy bars, like Snickers. In 2025, Swissa invested in Unicorn, a hybrid content studio and talent management firm, launched by former executives from Doing Things Media and BuzzFeed.

Superdigital

In 2013, Swissa founded Superdigital, a creative advertising agency that has worked with Microsoft, Xbox, Hasbro, Dunkin’, and others. Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.

In 2015, Swissa won an Emmy Award for writing shortform for the Julian Edelman Draft Report, entitled "Only Two Things You Can Do," which was produced for private coaching company CoachUp.

In 2020, American professional football player Julian Edelman and Swissa collaborated via Superdigital with American toy company Hasbro on "NERF House," a viral web series released on YouTube, that parodied reality television and content houses. The series featured NFL stars, like Joe Burrow, JuJu Smith-Schuster, Edelman and Christian McCaffrey, shooting Nerf darts at each other in the house. While in that role, in 2024, Swissa was selected for Campaign US’ 40 over 40.

In August 2025, management consulting company Accenture acquired Superdigital. The agency became a part of Accenture Song, Accenture's marketing division, and was acquired to meet client demand creator marketing.

In 2026, Julian Edelman filed a lawsuit against Swissa in Massachusetts.