Atrioc

Brandon Ewing was born on April 19, 1991 at Luke Air Force Base in Maricopa County, Arizona. The son of a service member, Ewing moved frequently throughout his childhood and lived in several countries. Ewing attended Arizona State University, where he founded the school's Esports association. While at college, Ewing became an avid League of Legends player. In 2013, he graduated with a Bachelor of Science in marketing.

In 2014, Ewing began working at Twitch in content marketing. During his tenure, Ewing co-hosted Twitch Weekly, a weekly live show that covered news and events pertaining to the platform. In December 2017, Ewing left his position to work under global consumer marketing at Nvidia. Ewing appeared in various videos for the company, including its launch event for the GeForce RTX 30 series GPUs.

Online career

Ewing began streaming consistently at the start of the COVID-19 pandemic. During his first few years of streaming, he remained a fulltime employee at Nvidia, before joining Offbrand and becoming a fulltime streamer in late 2022.

Since 2020, Ewing has hosted Marketing Monday, a live news series covering the latest developments in marketing, business, and politics. In 2023, Ewing began posting daily clips from his live streams to his second channel, Big A. These segments typically consist of contemporary economic and political coverage.

Ewing plays a variety of games on his streams, including the Hitman series. He is also active in the franchise's speedrunning scene. In 2023, he organized a Hitman 2 speedrunning challenge, where competitors who came in first, second, and third place would receive $500, $200, and $100 respectively.

In 2021, Ewing unintentionally leaked private conversations between Valkyrae and Ludwig about contract issues. In September 2022, Ewing founded the content creation agency Offbrand with Ludwig Ahgren, Nathan Stanz, and Nick Allen. On September 25, 2025, Ewing appeared on the This is Gavin Newsom podcast, where he discussed economic nihilism, online communities, and gaming culture with California governor Gavin Newsom.

Ewing married his longtime girlfriend Arianna in August 2022. They moved to Los Angeles together in late 2022, after Ewing left his position at Nvidia in San Jose, California.

Deepfake controversy

During a live stream in January 2023, Ewing accidentally revealed a browser tab which contained a pornographic website selling explicit deepfaked material of female streamers, including Pokimane, QTCinderella, Sweet Anita, and Maya Higa. In response to the controversy, Ewing admitted to paying for access to the website and apologized to the streamers affected. QTCinderella, who had been a close friend of Ewing prior to the controversy, indicated she terminated her friendship with him following the incident. Ewing subsequently stepped away from his position at Offbrand and took a hiatus from streaming.

Following this, Ewing worked with QTCinderella and wired $60,000 to a law firm to cover the legal fees of women seeking to issue takedown notices to websites hosting deepfaked content. Ewing has also worked with Ceartas, an AI-powered platform which helps automatically delist websites and issue takedown notices faster than traditional means.