Bernardo Chavez Rico

B.C. Rich is an American brand of acoustic and electric guitars and bass guitars. B.C. Rich had its origins in a guitar shop Bernardo Chavez Rico helped run with his father, which initially produced acoustic guitars that became popular amidst the folk music revival. Rico began making electric guitars in the late 1960s and established himself as one of the first boutique electric guitar builders, before releasing production models beginning in 1974. With the shop's name changed to B.C. Rich, Rico grew it into a company known for radical guitar designs that became popular with heavy metal bands beginning in the 1980s. Notable models include the Mockingbird and Warlock.