Blanca Treviño

Treviño earned her bachelor's in 1981 in computer systems administration at the Monterrey Institute of Technology and Higher Studies, Monterrey Campus. She was encouraged by her father to persist with her studies in a field that was very male dominated.

Treviño held a part-time job at Alfa, one of Monterrey's biggest companies, until the company downsized and laid her off. She then decided to form her own company. In 1982, she co-founded Softtek with $10,000 and nine partners, who dreamed of having a global enterprise. The company has since grown to have more than 15,000 employees, and thirty offices in Latin America, Europe and Asia. Softtek also has major global delivery centers in Monterrey, Ensenada, Aguascalientes and Mexico City in Mexico, as well as in São Paulo, Brazil; La Coruña, Spain; Wuxi, China; La Plata, Argentina; Bogotá, Colombia; Dallas, Texas; and Bangalore, India. The company's presence in the United States came through a Treviño initiative called "Nearshore" to provide outsourcing, taking advantage of Mexico's geographic proximity.

In 2000, she became President and CEO of Softtek, a role she will hold until October 2026, when David Jiménez will be appointed Global CEO and Treviño will become Executive President and continue as Chair of the Board of Directors.

Previously, she held the positions of team leader, vice president of sales and marketing, and general director of operations in the United States.