Cees van Riel

Dutch organizational theorist

Cornelis Bernardus Maria (Cees) van Riel (born 15 June 1951) is a Dutch organizational theorist, consultant, and Professor of Corporate Communication at Rotterdam School of Management and Director of the Corporate Communication Centre at the Erasmus University, known for his work in the area of corporate communication and reputation management.²

From Wikipedia’s article on Cees van Riel (this version), CC BY-SA 4.0.

Born Jun 15, 1951.¹

Companies

Reputation InstituteFounder¹⁰

Early life and education

Date not recordedErasmus University Rotterdam³
Date not recordedRadboud University³

Career

Occupation: business theorist.⁶

Date not recordedWorked at Erasmus University Rotterdam⁴
Date not recordedFounded Reputation Institute⁵

From his academic research and studies, the most applied models are: RepTrak Model and RepTrak Alignment Monitor.

RepTrak model

The RepTrak Model is a tool that tracks 23 key performance indicators grouped around 7 reputation dimensions that research has proven to be effective in getting stakeholders to support the company. The beating heart of the RepTrak Model is the Pulse. The RepTrak Pulse measures the health of a company's overall reputation with consumers. The RepTrak Pulse score is based on four statements: the esteem, good feeling, trust, and admiration that consumers feel towards a company. The results of this study are published world-wide through Forbes.com as well as through local partners in the 27 countries included in the study.

Reputation Institute

Van Riel co-founded the Reputation Institute in 1997. This Institute has functioned as a private research and consulting organisation. Its mission is to advance knowledge about corporate reputation and help companies create economic value by implementing coherent reputing strategies.

From Wikipedia’s article on Cees van Riel (this version), CC BY-SA 4.0.

Personal life

CitizenshipKingdom of the Netherlands⁷

Awards

2014Officer of the Order of Orange-Nassau^{8 9}

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataCees van Riel on Wikidata
2
WikipediaCees van Riel on Wikipedia
3
WikidataCees van Riel: education, on Wikidata
4
WikidataCees van Riel: Worked at Erasmus University Rotterdam, on Wikidata
5
WikidataCees van Riel: Founded Reputation Institute, on Wikidata
6
WikidataCees van Riel: occupation, on Wikidata
7
WikidataCees van Riel: citizenship, on Wikidata
8
WikidataCees van Riel: award, on Wikidata
9
Wikidataaward, as reported
10
WikidataReputation Institute, Founder