Claes Loberg

Loberg was born in Sweden on January 21, 1970 and grew up in Woolgoolga, New South Wales, and attended Woolgoolga High School. He was educated in fine arts at Lund University Sweden, Business & Leadership at London Business School United Kingdom, and International Business at the Graduate school of business at QUT.

In 1994, Loberg founded his first company, Hyro.com, which was listed on the Australian Stock Exchange (ASX:HYO) and ranked as one of the biggest IT and web development companies in Australia, with offices both domestically and in China and Thailand.

Loberg was one of the founding team of Branded Content Marketing Association (BCMA) in London in 2004, assisting with partners in Australia and the USA. BCMA was dedicated to business-related research, specifically the concept of advertiser brands distributing versus disrupting content.

Loberg founded Guvera in 2008 with colleague Brad Christiansen. In 2010, Guvera was launched as an online MP3 site. Loberg and his co-founders helped raise an initial $20 million investment for Guvera through private equity firm AMMA.

Guvera was ranked by Billboard Magazine as one of the best digital music start-ups of 2010.

Loberg was listed as Ernst & Young’s Entrepreneur of the Year in 2011, after winning the Technology category in Australia.

In 2021, in was reported that Loberg had also co-founded the Bounty Media Zero Party Deep Data platform with Jake Denney in Singapore in 2019, after securing funding from venture capital company SOSV