Devita Saraf
Photo: Pavanaja, CC BY-SA 4.0, via Wikimedia Commons11

Devita Saraf

Indian business women

Devita Saraf is an Indian business woman, born in Mumbai, India. She is the founder, chairman and CEO of Vu Televisions.2

From Wikipedia’s article on Devita Saraf (this version), CC BY-SA 4.0.

Born Jun 25, 1981.1

About

She is the daughter of Rajkumar Saraf.

From Wikipedia’s article on Devita Saraf, shared under CC BY-SA 4.0.2

Companies

Early life and education

  • Date not recordedUSC Marshall School of Business3
  • Date not recordedUniversity of Southern California3
  • Date not recordedQueen Mary School, Mumbai3

Saraf was born in Mumbai, India. Her father, Rajkumar Saraf, was chairman of Zenith Computers. She attended Queen Mary School, Mumbai. She later attended the H.R. College of Commerce and Economics and the University of Southern California, where she received a BA in business administration.

From Wikipedia’s article on Devita Saraf (this version), CC BY-SA 4.0.

Career

Occupation: businessperson.5

She founded the company at the age of 24 after completing her bachelor's degree in Business Administration from the University of Southern California. She has also studied management of technology at the University of California, Berkeley, and game theory and strategic thinking at the London School of Economics. She is also pursuing the OPM program at Harvard Business School.

Zenith

Saraf started her career at age 16, under the guidance of her father at Zenith Computers, and was named director of marketing when she was 21. In 2006 Saraf went from being the head of marketing to CEO.

Vu Technologies

At age 24, Saraf started Vu Technologies, which sells high-end LED TVs. While Zenith was mass technology focused, Vu sells innovative luxury items. In October 2014, the Bombay High Court sealed the premises of the Andheri-based office of Vu Technologies after it fraudulently showed 200 employees in their affidavit but only 32 were found on premises in a visit and in the muster roll for September–October 2014.

Read more

Others

Saraf has been a National Co-chair and Executive Committee Member in the Federation of Indian Chambers of Commerce and Industry (FICCI) Young Leaders Forum. She was also the founder and Chair of the Young Bombay Forum which was part of Bombay Chamber of Commerce and Industry. She is the member of Mensa, an international society for people with high IQ.

She was also a columnist for The Wall Street Journal. In 2017, Saraf bought a full-page ad in the Times of India newspaper, where she congratulated Donald Trump on becoming President of the United States. The ad attracted mixed reviews on social media.

From Wikipedia’s article on Devita Saraf (this version), CC BY-SA 4.0.

Personal life

  • BornJun 25, 1981, Mumbai6
  • CitizenshipIndia7
  • ResidenceMumbai8