Freddie A. Laker

Freddie Laker began his career after dropping out of college and joining his father's company, Laker Airways. The same year, he became a DJ for The Womb, a Miami-based pirate radio station. After being shut down by the Federal Communications Commission (FCC), the radio station used the Internet to transfer the signal between two antennas, making it the world's first 24-hour Internet radio station. Laker has credited the media attention surrounding this event with launching his career.

Following his time at The Womb, Laker founded Laker.Net, an Internet service provider (ISP) and web design company, which was the fifth ISP in the state of Florida. After seven years, he sold Laker.Net to another ISP, WebUnited (acquired by Host.net), where he worked for a short period as the director of sales before leaving to found iChameleon Group.

Laker's company iChameleon Group was a digital agency with clients including Coca-Cola, Guinness, Taco Bell and Toyota, for whom Laker developed digital marketing campaigns. In 2008, iChameleon Group was acquired by SapientNitro.

Following the acquisition, Laker worked on marketing and strategy for digital campaigns for SapientNitro. He worked out of SapientNitro's Miami office as the director of digital strategy, then moved to Shanghai as the company's executive director of digital strategy for Asia. He later returned to Miami, where he became the company's vice president of global marketing strategy. In 2012, after four years with the company, Laker left to launch Guide.

Laker is the son of the late Freddie Laker, the founder of Laker Airways, a budget airline company.