Frederick Freed

Freed of London Ltd, often referred to simply as Freed, is a designer and manufacturer of pointe shoes and other dance shoes. The company additionally manufactures dance apparel, bridal, and fashion collections. Freed of London shoes are handcrafted in the UK, and today the brand is available in over 50 countries. While Freed began in a basement in Covent Garden, it now comprises nine retail stores, seven offices, five warehouses, and three manufacturing sites.