Hussein Fazal

Fazal was born and raised in Vancouver, Canada. His family are Ismaili Muslims.

Fazal attended the University of Waterloo, where he earned a computer science degree. Fazal also attended Waterloo's co-op program along with Henry Shi. In 2011, He was accepted into the NEXT 36 program.

Fazal started his career as a software developer at Bell Canada in 2008. Later that year, he along with Kristaps Ronka co-founded AdParlor, a bootstrapped Facebook and X ad optimization platform. As one of the first companies to focus on performance marketing for social media, AdParlor worked with advertisers to scale their campaigns. The company generated over $100 million in revenue and later in 2011 was acquired by AdKnowledge.

In 2016, Fazal co-founded SnapTravel, a conversational AI platform designed to help users book hotels via SMS and messaging apps like WhatsApp. Over time, SnapTravel expanded its offerings, integrating financial tools and retail discounts, and rebranded briefly to SnapCommerce and then Super.com in 2022. In 2024, Super.com was named one of the America's fastest growing companies by Financial Times. In March 2025, Fazal spoke about 'the rise of Super Apps in the year 2024' at South by Southwest along with Ben Shen of Cash App and Loren Kosloske of Uber. Later that year in October, he hosted a session on 'The Modern Company' with Shopify president Harley Finkelstein in the Canadian Elevate Festival. Fazal has written for TechCrunch and Ad Age.