Jacques Dauphin
Photo: Easteralien, CC BY-SA 4.0, via Wikimedia Commons13

Jacques Dauphin

French advertising pioneer (1923–1994)

Jacques Dauphin (July 4, 1923 – April 1, 1994) was a French advertising pioneer founder and CEO of Dauphin OTA. He is best known as the father of modern billboard advertising.2

From Wikipedia’s article on Jacques Dauphin (this version), CC BY-SA 4.0.

Born Jul 4, 1923, died Apr 1, 1994.1

Companies

Early life and education

  • Date not recordedLycée Condorcet3
  • Date not recordedHEC Paris3
  • Date not recordedParis Law Faculty3

After graduating with a law degree from Faculte de droit de Paris and from HEC Paris, Jacques Dauphin re-opened the Parisian-based office created by his father Eugene Dauphin in 1921 who closed it during WWII to prevent any collaboration with the Nazis. He then developed the company to a broader scale after the French Liberation expanding its activities (mainly billboard advertising and radio) worldwide, including the UK, Belgium, Italy, Spain, Canada, and the Caribbean. Jacques Dauphin has notably created and developed the 4x3 format that remains today the international standard format used in billboard advertising worldwide.

From Wikipedia’s article on Jacques Dauphin (this version), CC BY-SA 4.0.

Career

Occupation: industrialist.5 6

His professional achievements have been honoured in several occasions and he has successively occupied the following positions: president (1958 - 1966) of the national outdoor advertising federations of France, Germany, Belgium, Finland, Italy and the Netherlands best known as FEPE that he created and the International Advertising Association. He was then vice-president (1969), president (1972 - 1974), and honorary president of the French Chambers of advertising. He presided the 3rd World Congress of Outdoor Advertising in London in 1972. He was a member of the International Commission « Publicité distribution » of the International Chamber of Commerce, and co-president of Grand prix international de l´affichage. He has been made Knight of the Legion of Honour and Knight of the Ordre des Arts et des Lettres by the French authorities.

Dauphin broadens his interests in other media, particularly in radio, television and film. in 1978, Jacques Dauphin takes over Radio Caraïbes International with his friend the American journalist and politician Pierre Salinger.

From Wikipedia’s article on Jacques Dauphin (this version), CC BY-SA 4.0.

Personal life

  • BornJul 4, 1923, Paris7
  • DiedApr 1, 1994, Paris8
  • CitizenshipFrance9

Awards

  • Date not recordedChevalier des Arts et des Lettres10
  • Date not recordedKnight of the Legion of Honour10