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John Gerzema
American CEO and columnist
John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership.2
From Wikipedia’s article on John Gerzema (this version), CC BY-SA 4.0.
Born 1961.1
About
He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.
From Wikipedia’s article on John Gerzema, shared under CC BY-SA 4.0.2
Companies
- The Harris PollChief executive officer9
Early life and education
Gerzema received a bachelor's degree in marketing from Ohio State University in 1983 and his master's degree in Integrated Marketing from the Medill School of Journalism at Northwestern University in 1987. In 2014, Gerzema was inducted into the Medill Hall of Achievement.
From Wikipedia’s article on John Gerzema (this version), CC BY-SA 4.0.
Career
Occupation: non-fiction writer, opinion journalist, columnist, business consultant, journalist, economist.5
- Date not recordedChief executive, The Harris Poll4
Gerzema worked as an account supervisor at Campbell Mithun from 1987 to 1992, providing account services and brand management to a diverse array of blue-chip marketers. In 1992 Gerzema joined Fallon Worldwide, an international marketing company. While there, he co-founded account planning at Fallon Minneapolis, and was planning director and managing partner of Fallon New York (1997-2000).
In 2004, Gerzema joined Young & Rubicam as chief insights officer, overseeing oversees account planning, research, and analytics. In early 2011, Gerzema became executive chairman of BAV Consulting, a division of Burson Marsteller and the company that is responsible for BrandAsset Valuator, a global brand database and management tool. In 2017, Gerzema became CEO of Harris Insights & Analytics (Ref).
He is also a fellow with the Athena Center for Leadership Studies at Barnard College.
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Personal
Gerzema is married and lives in New York with his wife, Mary, an executive at Shiseido, and daughter, Nina.
From Wikipedia’s article on John Gerzema (this version), CC BY-SA 4.0.
Personal life
- CitizenshipUnited States6
Links
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataJohn Gerzema on Wikidata
- 2WikipediaJohn Gerzema on Wikipedia
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