John Murphy
British branding consultant, born 1946
John Matthew Murphy (born 1944, Essex) is a British marketing consultant who first described the process of branding. He also pioneered the art of brand valuation, that is, measuring the accounting value of a company's brands as assets, and in so doing, he stimulated the development of branding as an aspect of business.2
From Wikipedia’s article on John Murphy (this version), CC BY-SA 4.0.
Born Feb 1944.1
About
Murphy founded Interbrand, the world’s first branding consultancy, and named many familiar brands.
From Wikipedia’s article on John Murphy, shared under CC BY-SA 4.0.2
Companies
- InterbrandFounder9
- St. Peter's BreweryFounder10
Career
Occupation: businessperson, adviser, entrepreneur.5
- Date not recordedFounded Interbrand3
- Date not recordedFounded St. Peter's Brewery4
Personal life
Links
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataJohn Murphy on Wikidata
- 2WikipediaJohn Murphy on Wikipedia
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- 8WikidataJohn Murphy: spouse, on Wikidata
- 9WikidataInterbrand, Founder
- 10WikidataSt. Peter's Brewery, Founder