Lise Watier

Before heading a cosmetics company, she started in television as a researcher and host of a show aimed at women in the 1960s. In 1965, she created Charme et Beauté Lise Watier Inc., a company specializing in personal development and makeup. In 1972, she launched her own cosmetics line, Lise Watier Inc.

The Montreal-based company began expansion attempts in the 1980s until a fire damaged the factory and offices. "It was not until 1995 that the status was equal to that achieved in 1990," Lise Watier told the National Post.

In 2007, Imperial Capital Corporation of Toronto became part owner of the company, and Watier and Rocheleau become minority shareholders in the management of the company. In 2013, she retired from the position of president and CEO of her company and made way for Pierre Plasard, formerly CEO of L'Oréal.When you understand that beauty is an emotion, you know a lot more than any man who wants to start a beauty business. – Lise Watier at the press conference

Lise Watier has been married to Serge Rocheleau since 1988. She has two children (daughters), Nathalie and Marie-Lise, from a previous relationship with Guillermo Andrade. Family members worked for Watier's company; her husband was the CEO, and her two daughters were employees.

The Lise Watier archive collection (P1001) is kept at the BAnQ center in Old Montreal from the National Library and Archives of Quebec.