Márcio Santoro

Santoro began his career as an advertising agent at 17 years of age as an intern at advertising agency DPZ. In the following years, he worked for the Lowe and DM9DDB advertising agencies. Márcio graduated from the School of Advertising and Marketing ESPM, specialized in integrated communication at Kellogg School of Management, and has a graduate degree from the Owners and President Management (OPM) course from Harvard Business School.

In December 2002, Santoro founded Africa, an ABC Group advertising agency, the largest communications holding company in Latin America with partners Nizan Guanaes, Sergio Gordilho, Luiz Fernando Vieira and Olivia Machado. From 2008 to 2014, Africa was voted the most admired advertising agency in the market by Carta Capital magazine.

In 2010, he became co-director of Africa alongside Sergio Gordilho. (Folha) Under his leadership, Africa is responsible for the communication of brands Itaú, Brahma, Vivo, Procter & Gamble, among others. In December 2014, Márcio became a member of the ABC Group, the largest communications holding company in Latin America and 19th largest in the world.