Massimo Osti

Massimo Osti was born in Baricella, Bologna, on June 17, 1944, to Marino Osti and Gabriella Tonti. The youngest of three children, his father was killed by allied bombing of Bologna three months after his birth.

He became a graphic designer and worked in the advertising business. His career in the fashion industry began in the early 1970s, when he designed a T-shirt collection featuring placed prints. He was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a complete Men's collection and became an equity partner in the company he would name 'Chester Perry' (later renamed the 'C.P. Company').