Matthias Reinhart

Reinhart studied business administration at the University of St. Gallen (HSG), graduating in 1986 with the degree lic. oec. HSG. He then worked for five years at McKinsey & Company in Zurich and Chicago before co-founding VZ.

Founding of VZ and development (1993 - 2007)

In 1993 Reinhart co-founded the business originally known as VZ VersicherungsZentrum AG (later VZ VermögensZentrum AG) with his business partner Max Bolanz, positioning it as an independent, fee-only financial advisor. As CEO, he oversaw expansion from insurance intermediation into holistic financial advice, asset management and, later, banking services (VZ Depotbank).

IPO and growth (2007–2022)

The holding company, VZ Holding Ltd., listed on the SIX Swiss Exchange in March 2007 (ticker: VZN). During Reinhart’s tenure as CEO, the group grew to operate across Switzerland and into Germany and the UK, scaling fee-based advisory and asset-management services.

Transition to chairman (2023 - present)

On 3 March 2022 VZ announced that Reinhart would become chairman in 2023 and that long-time executive Giulio Vitarelli would assume the CEO role; the handover took effect at year-end 2022 and was confirmed by shareholders in April 2023. As chairman, he continues to outline strategy alongside the executive team in shareholder communications.

Reinhart lives in Küsnacht ZH and is married with two children. Public filings list his month and year of birth as August 1960 and nationality as Swiss.