
Min Hee-jin
South Korean art director (born 1979)
Min Hee-jin (Korean: 민희진; born December 16, 1979) is a South Korean creative director, art director and graphic designer. She is best known as the former executive producer of the K-pop girl group NewJeans and for the legal battles regarding its control.2
From Wikipedia’s article on Min Hee-jin (this version), CC BY-SA 4.0.
Born Dec 16, 1979.1
About
Min worked at SM Entertainment from 2002 to 2018, starting as a graphic designer, then art director, before becoming creative director later on in 2012, and ultimately becoming part of the board of directors. She led the visual and conceptual identity of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.
In 2019, she joined Hybe Corporation and oversaw the company's rebranding. She became the CEO of ADOR, a new Hybe subsidiary at the time, in November 2021 and launched NewJeans in July 2022.
Min left ADOR in 2024, following a protracted conflict with Hybe's top executives regarding NewJeans' control and activities. Since late 2025, she has been running a new agency named OOAK, aiming to produce a new boy group.
From Wikipedia’s article on Min Hee-jin, shared under CC BY-SA 4.0.2
Companies
Early life and education
- Date not recordedSeoul Women's University3
Min was born on December 16, 1979, in Seoul, South Korea. She attended Seoul Women's University, where she received a degree in visual design.
From Wikipedia’s article on Min Hee-jin (this version), CC BY-SA 4.0.
Career
Occupation: art director, graphic designer, creative director.5
2002–2018: SM Entertainment
Min joined SM Entertainment in 2002 as a graphic designer and later rose to the position of creative director, where she led the visual branding of several K-pop groups, including Girls' Generation, Shinee, f(x), Exo, and Red Velvet. Her role at SM involved overseeing the planning and production of album artwork, costumes, and music videos, as well as shaping the overall brand identity of the artists through non-visual means. She is credited with shifting the visual direction of the K-pop industry towards a more concept-driven approach, particularly evident in her work on f(x)'s 2013 album Pink Tape. Min is also known for her innovative and experimental approach to art direction, which contrasted with the formulaic style typically used for first-generation K-pop idols. Notably, she created a special exhibition for the release of f(x)'s 4 Walls album (2015) and orchestrated the "Pathcode" game as part of promotions for Exo's Exodus (2015). Min was promoted to the board of directors at SM Entertainment in 2017, but due to burnout, she left the company by the end of 2018.
2019–2024: Hybe Corporation
Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding, including the design of the new logo and the new work space in Yongsan. She was appointed CEO of Hybe's new subsidiary ADOR (All Doors One Room) in November 2021. Min shared in a statement, "Our label won't hesitate to accept new challenges and strive to create artist IP and content containing ADOR's unique philosophy." The label unveiled its first girl group NewJeans in July 2022, with Min leading their creative direction and development. They released their debut self-titled extended play on August 1.
On August 27, 2024, Min was dismissed as the CEO of ADOR, following a protracted conflict with Hybe's top executives regarding NewJeans control and activities. She retained her position in the company's board of directors and as a producer of the group. Min has opposed the decision, stating that the dismissal is a "grave violation of the shareholders' agreement". On November 20, 2024, Min resigned from her director position at ADOR.
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2025–present: OOAK
In December 2025, Min revealed her plan to produce a boy group under her newly established entertainment agency OOAK (stylised as OOAK Records). In February 2026, the agency shared its first branding materials through social networks, noting that it was actively recruiting trainees.
From Wikipedia’s article on Min Hee-jin (this version), CC BY-SA 4.0.
Personal life
- CitizenshipSouth Korea6
Legal issues and controversies
Controversies
Perceived sexualization of minors
Min has been accused by online users of drawing inspirations for the groups she manages from sexually charged media that involve minors. Min was seen sharing pictures of her apartment on Instagram which showcased images that refer to the 1974 film I'll Take Her Like a Father, among others. Min has also been accused of allowing revealing clothes that mimic those of school girls for f(x) and sexual innuendos on the lyrics of the track "Cookie" for NewJeans. In response, ADOR announced they have taken legal action against the allegations.
Legal matters
Dispute with Hybe and related matters
Hybe
On April 22, 2024, Hybe Corporation started an internal audit on Min and her executives for allegedly attempting to seize full control of ADOR, and publicly called for Min's resignation as the CEO. In response, Min issued a public statement rebutting the allegation, claiming that it would have been impossible for her to seize control of ADOR since Hybe owns 80% of the shares. Min claimed that she was asked to resign because of her complaints towards the creative similarities in artistic direction between NewJeans and Illit, a girl group that had debuted under Hybe's subsidiary label Belift Lab. Min blamed Hybe chairman Bang Si-hyuk, who oversaw the production of Illit's debut, for failing to address the creative similarities between the two groups. Following the dispute, Hybe Corporation's share value fell by 12.17%.
Hybe subsequently released the findings of their investigations to support the claims made against Min, including messages exchanged on KakaoTalk between Min and ADOR's vice president, where the latter listed methods to take control of NewJeans' activities. Hybe also filed a complaint to authorities against Min for breach of trust. Min addressed the allegations on April 25, 2024, at an emergency press conference, accompanied by her two lawyers. She stated that there was no concrete plan to leave Hybe, and that tensions with Hybe executives started when Le Sserafim's debut was prioritized over NewJeans'. Following the press conference, Korean public opinion reportedly sided in Min's favor, viewing her as a creator uninterested in politics that couldn't get her concerns and efforts to be recognized by Hybe. Others criticized Min for explicitly mentioning other groups' names and perceived her copycat accusations as groundless.
On May 7, Min filed an injunction against Hybe to prevent the company from exercising its voting rights at the next shareholders' meeting, where she expected to be removed as CEO of ADOR. On May 17, the hearing for Min's injunction began, and the members of NewJeans filed a petition with the Seoul Central District Court to prevent Min's dismissal from ADOR. That same day, Min's alleged KakaoTalk chats were leaked, showing Min making disparaging remarks about NewJeans, as well as their fans, with a colleague. On May 19, NewJeans' parents submitted their own petition to the court in Min's favor, while several executives of Hybe, Pledis Entertainment, and Source Music, including producers and creative directors of BTS, Le Sserafim, and Tomorrow X Together reportedly submitted petitions in support of Hybe.
On May 30, the court upheld the injunction filed by Min, disallowing Hybe from exercising its voting rights to dismiss her as CEO, stating that there was no actual implementation stage to gain full control of ADOR. During the next shareholders' meeting, two executives of ADOR close to Min were dismissed from their functions and replaced by Hybe's board members.
On August 27, Min Hee-jin was dismissed as CEO of ADOR by the company's board of directors and replaced by Kim Joo-young. HYBE stated that "the separation of production and management has been a consistent principle of (Hybe's) multi-label system". Min retained her position as an inside director and was appointed producer, but reportedly was not assigned to a department responsible for production. She disputed the restructuring, describing it as a "grave violation of the shareholders' agreement".
According to industry reports, departments responsible for artist development, content planning, and performance direction were placed under the authority of Lee Do-kyung, an ADOR director and vice president overseeing management operations. The arrangement raised questions about the extent of Min's authority over NewJeans' creative direction, as production and planning decisions reportedly required consultation with or approval from Lee. Although Hybe and ADOR stated that the restructuring was intended to separate production from management, some observers interpreted the changes as limiting Min's ability to oversee the group's creative work.
Two weeks after Min's dismissal, the members of NewJeans publicly demanded that Hybe reinstate her as ADOR's CEO by September 25 during a live stream on YouTube. Following the demand, Hybe's share price fell by nearly 3%. Despite the dispute, Min reaffirmed her commitment to NewJeans' future plans in an interview with TV Asahi, stating that she "[has] a plan to overcome these challenges". On October 29, the Seoul Central District Court rejected Min's injunction seeking reinstatement as ADOR's CEO.
On November 26, Min filed a criminal complaint against Hybe's CCO Park Tae-hee and a PR director identified as Cho. Her representatives claimed in a statement that Park and Cho "not only failed to fulfil their obligations but caused significant damage to NewJeans and ADOR by downplaying the group's achievements", while adding that they hope "appropriate criminal penalties are imposed". On December 2, Korean tabloid outlet Dispatch published an article which argued that Min had been manipulating NewJeans' members against Hybe. In response Min filed a defamation case against two Dispatch reporters and two Hybe top executives, claiming that her private conversations had been used illegally in the article.
On January 9, 2025, Chairman Park Jung-kyu of the tech company Davolink alleged in an interview that Min had made efforts to "poach" NewJeans. He also mentioned that there had been previous discussions between him and Min regarding potential investment and the possibility of NewJeans leaving ADOR to sign exclusive contracts with another company.
In June, new developments emerged during ongoing court proceedings between Hybe and Min. Evidence presented in court included claims that Min had a hand in crafting emails that were publicly released by the families of NJZ (formerly NewJeans), raising questions about her role in shaping public narratives.
A major legal decision occurred on July 15, when the Seoul Yongsan Police Station cleared Min of all breach of trust allegations that had been filed by Hybe in April 2024. Authorities concluded there was insufficient evidence to pursue criminal charges. Following the decision, Hybe announced its intent to appeal, stating that it had uncovered new evidence and legal grounds to challenge the police's conclusion.
On February 12, 2026, the court ruled in favor of Min in both her lawsuit seeking payment for shares under a put option agreement and Hybe's lawsuit seeking confirmation that the shareholder agreement was terminated. After the validity of Min's put option right is finalized, Min is set to receive ₩25.5 billion (US$19.03 million) from Hybe. On the 27th, Min publicly offered to forgo her put option in exchange that legal action against her and relevant parties would cease., which was left unaswered.
On October 16, Min's representatives announced that the first hearing in Hybe's appeal of the shareholder agreement ruling had been scheduled for December 17 at the Seoul High Court. The appeal concerning the shareholder agreement was assigned to a different judicial panel from the separate appeal concerning the put option payment; the first hearing in the latter case had not yet been scheduled at the time of the announcement.
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Loan repayment towards the purchase of ADOR shares
In November 2024, TenAsia reported that Bang Si-hyuk had personally lent Min Hee-jin approximately ₩3.7 billion (US$2.76 million) in March 2023 to finance her purchase of 573,160 shares in ADOR, representing an 18% stake in the company. According to the report, the loan was made in Bang's personal capacity and was separate from the shareholder agreement between Min and Hybe. TenAsia estimated that the outstanding debt, including interest calculated at the statutory rate of 4.6%, had reached approximately ₩3.94 billion (US$2.94 million) by the end of November 2024. The report also stated that Bang was considering legal measures to recover the money following Min's resignation as an ADOR inside director on November 20, 2024.
In October 2026, it was reported that Bang had filed a civil lawsuit against Min seeking repayment of approximately ₩4.21 billion (US$3.14 million), including interest, from the loan made in connection with her purchase of ADOR shares in 2023. According to media reports, Min borrowed ₩3.74 billion (US$2.79 million) from Bang when she purchased 573,160 shares in ADOR, representing approximately 17.8% of the company, for about ₩3.738 billion.
Bang reportedly applied for a payment order in April 2026, and the Seoul Western District Court issued an order in May requiring Min to repay the whole amount plus interest. Min contested the order in July, resulting in the matter proceeding as a civil lawsuit. The claimed amount included approximately ₩500 million (US$373,057.49) in interest, although the precise terms of the loan agreement were not publicly confirmed.
Min's representatives disputed the separate pursuit of repayment, arguing that the loan was connected to the shareholder agreement between the parties and should be offset against amounts payable under a separate put-option dispute. They cited a first-instance ruling ordering Hybe to pay Min approximately ₩25.5 billion (US$19.03 million) in connection with the put option. Hybe appealed that ruling, leaving the dispute unresolved at the time of the October 2026 reports. Min's representatives characterized the repayment lawsuit as inconsistent with Hybe's failure to pay the put-option amount pending appeal and stated that Min intended to resolve the parties' financial claims through the legal proceedings.
Source Music
On July 15, 2024, Source Music filed a ₩500 million (US$373,057.49) lawsuit against Min. The lawsuit alleges that Min interfered with Source Music's operations, causing financial losses and breaching contractual obligations. On August 22, 2025, the Seoul Central District Court accepted Min Hee-jin's KakaoTalk messages as admissible evidence. The lawsuit alleges that Min defamed the company by claiming she personally cast the members of NewJeans and accusing Source Music of neglect. Min's legal team had argued the messages were unlawfully obtained, but the court ruled that since the device was accessed with a known password, the acquisition did not violate communication privacy laws. Meanwhile, the court rejected Source Music's request to submit a multimedia presentation, stating oral arguments in open court were sufficient. The next hearing is scheduled for November 7, 2025, at 4:30 p.m.
Belift Lab
Civil case
On May 22, 2024, Belift Lab, the Hybe-affiliated agency of Illit, filed a ₩2 billion (US$1.49 million) damages lawsuit against Min Hee-jin, alleging that her public statements that Illit had copied NewJeans were false and had caused reputational and business damage to the company and its artists.
At the final hearing before the Seoul Western District Court on 11 September 2026, Belift Lab argued that Min had presented the alleged copying as fact and that her prominence in the music industry gave her statements particular influence. The company also disputed Min's characterization of her remarks as questions or expressions of opinion. Min's legal representatives argued that her comments were made in response to concerns about creative similarities and constituted a response to Hybe's actions, maintaining that the dispute concerned broader issues of creative ethics and originality in the K-pop industry. The court concluded arguments and scheduled the verdict for 13 November 2026. On 12 October, Belift Lab applied to reopen proceedings, prompting Min's representatives to allege that the application could delay the ruling. As of 14 October 2026, the court had not announced whether it would grant the application.
Min also filed a ₩5 billion (US$3.73 million) countersuit, alleging that Illit's similarities to NewJeans had caused NewJeans and herself mental and financial harm. The court concluded the trial proceedings on 11 September 2026, with a first-instance judgment scheduled for 13 November 2026.
Potential criminal case
On October 1, 2026, the Yongsan Police Station referred former ADOR CEO Min Hee-jin and two former ADOR vice presidents, all parties to the shareholder agreement case, to prosecutors on suspicion of business obstruction and defamation. The case stemmed from Min's April 2024 allegations that Belift Lab's girl group Illit had copied aspects of NewJeans, including audition posters, hanbok photo concepts, debut strategy and choreography. Police reportedly concluded that the allegations were false and had been made with the intention of damaging Hybe and Belift Lab.
Min's representatives disputed the police's conclusions, stating that the referral represented an investigative opinion rather than a prosecutorial charge or a final court judgment. They also questioned the consistency of the decision, citing an earlier case in which the same police station had declined to refer a complaint against Min. Her representatives further argued that concerns about similarities between the two groups had already been discussed publicly before her April 2024 press conference.
The allegations followed earlier court proceedings concerning the dispute between ADOR and NewJeans. In March and October 2025, courts reportedly found insufficient evidence to establish that Illit had plagiarised NewJeans' concept, while acknowledging some similarities in planning materials and photographs.
Belift Lab's creative director
On August 24, 2026, it was reported that an employee of Hybe subsidiary Belift Lab had lost a civil damages lawsuit against former ADOR CEO Min Hee-jin. The Seoul Western District Court's Civil Division 22 dismissed the employee's claims on August 21 and ordered the plaintiff, identified as "A", to bear the legal costs. "A" had sought ₩100 million (US$74,611.5) plus interest from Min and a former ADOR vice president, identified as "S".
"A", described as Belift Lab's creative director, filed the lawsuit over Min's April 2024 allegations that Illit had copied NewJeans. "A" argued that Min's April 22 statement, April 25 press conference, subsequent court arguments and emails contained false claims that damaged their reputation. "A" also claimed that the former ADOR vice president had jointly participated in the alleged wrongdoing and that they were subjected to online attacks from Min's supporters.
The court rejected the claim against the former ADOR executive, finding insufficient evidence that "S" had participated in or facilitated Min's alleged actions. It also dismissed the claims against Min, primarily because "A" had not been sufficiently identified as the subject of her statements. The court noted that neither Min's statement nor her press conference named "A" or referred to their position.
The court further found that Min's characterization of Illit as copying NewJeans across areas such as hair, makeup, clothing, choreography, photography and video was a general allegation about the group, rather than a specific accusation against "A" in their role overseeing its visual direction. It therefore did not consider "A" to have been individually identified as the alleged perpetrator.
Regarding the alleged online harassment, the court noted that "A" had made and deleted several Instagram posts that subsequently circulated among Min's supporters, meaning the attacks could not necessarily be attributed solely to Min's statements.
Because the court found that "A" had not been sufficiently identified as the alleged victim of defamation, it concluded that the damages claim against Min could not succeed and found it unnecessary to rule separately on whether the statements were factual, false or otherwise unlawful. "A" later reportedly declined to appeal, making the dismissal final.
ADOR
Party to Danielle Marsh v. ADOR
On December 29, 2025, ADOR, the HYBE-owned label behind NewJeans, filed a civil lawsuit seeking approximately ₩43.1 billion (US$32.16 million) in damages from former member Danielle Marsh, one of her family members, and former ADOR CEO Min Hee-jin. The lawsuit was filed on the same day ADOR announced that it had terminated its exclusive contract with Marsh, a Korean-Australian member of NewJeans. ADOR claimed that Marsh's family member and Min shared "significant responsibility" for the dispute that had engulfed the group for more than a year, as well as for the members' departure and delayed return. ADOR initially sought approximately ₩43.1 billion in penalties and damages from the three defendants, but after replacing its legal representatives, adjusted the amount claimed to approximately ₩33.1 billion (US$24.7 million). ADOR said the adjustment was made after its new legal representatives reviewed the case and restructured the claims.
On 14 May 2026, hearings began at the Seoul Central District Court. At the second hearing of the lawsuit, held on June 11, the parties continued to dispute the conduct and scope of the proceedings. Marsh's legal team argued that ADOR's replacement of its legal representatives before the trial amounted to a "malicious attempt to delay the proceedings", which ADOR denied. The parties also disagreed over whether the claims against Marsh should be heard separately from those against Min Hee-jin and Marsh's family member. The court requested written submissions on whether the contractual claims against Marsh should be separated from the tort claims against Min and Marsh's family member.
Alleged coverup of workplace harassment
In March 2024, a former female ADOR employee filed an internal complaint alleging that a male executive had subjected her to workplace bullying and sexual harassment. The employee alleged that the executive had made sexist remarks, including a comment about dining with young women, and had pressured her to attend a dinner involving alcohol. An internal investigation subsequently closed the case without disciplinary action against the executive. The employee later alleged that Min Hee-jin, then CEO of ADOR, had sided with the executive, shared details of the complaint with him, assisted him in preparing his response, and declined to issue him a warning. The employee resigned from ADOR on March 21, 2024.
The allegations became public in July and August 2024. In an August 8 Instagram post, the former employee accused Min of attempting to cover up the complaint and of verbally abusing her during the dispute. She also alleged that Min had disclosed or edited portions of private KakaoTalk conversations without her consent. Min denied the allegations. In a statement released on August 13, she said that the former employee's account distorted the circumstances and argued that the dispute concerned the employee's work performance rather than harassment. Min said that she had attempted to mediate between the parties and that the male executive had denied making the alleged sexist remark. She also disputed the former employee's characterization of her conduct and said that the employee's performance had been a longstanding concern at ADOR, which the former employee rejected Min's account the following day, maintaining that Min had not acted as a neutral mediator. She disputed Min's characterization of her work performance, alleged that the male executive had privately apologized to Min concerning the incident, and said that she had submitted additional documentation to HYBE after being informed that the matter would be reinvestigated. She also said that she intended to pursue legal action against Min.
From Wikipedia’s article on Min Hee-jin (this version), CC BY-SA 4.0.
Links
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataMin Hee-jin on Wikidata
- 2WikipediaMin Hee-jin on Wikipedia
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- 9WikidataADOR, Chief executive officer
- 10Wikimedia CommonsMin Hee-jin photo by 티비텐 TV10, CC BY 4.0