Natasha Rufus Isaacs

Isaacs is the second child of Simon Isaacs, 4th Marquess of Reading, and Melinda Victoria Isaacs (née Dewar). Isaacs' father is a close friend of King Charles, and while growing up she became close to the younger members of the British royal family. Isaacs later became a close friend of Catherine Middleton, as well as Princess Beatrice, Jack Brooksbank and Lady Kitty Spencer.

In 2010, Isaacs founded Beulah London with Lavinia Brennan. Brennan and Isaacs were inspired to start the brand after learning about human trafficking on a trip to India. Beulah London creates eco-friendly clothing in collaboration with NGO partners working with women craftspeople. The luxury label commemorates anti trafficking and anti slavery initiatives in its designs.

The brand gained significant recognition in the United Kingdom after launch when its designs were publicly worn by Finch's friend Catherine Middleton and other members of the royal family.

In 2015, buoyed by their brand visibility, the brand underwent expansion.

In 2020, the brand collapsed, leaving creditors bereft. The company later relaunched the same year.

On 8 June 2013, Isaacs married lawyer Rupert Finch in Cirencester.

The couple has three daughters:

Georgia Finch (b. 2015);

Cienna Finch (b. 2017);

India Finch (b. 2020).