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Paul F. Accornero

Italian-Australian commercial strategist, academic, and originator of Agentic Commerce theory.1

Companies

Early life and education

  • Date not recordedHarvard Business School2
  • Date not recordedUniversity of Queensland2

Career

Occupation: researcher, author, businessperson, university teacher, conference speaker.5

  • Until 2026Worked at De'Longhi Group3
  • Date not recordedFounded The AI Praxis4

Known for: The Governance Gauntlet: Strategic Risk Management When Algorithms Become Your Customers, The Algorithmic Shopper, The Shopper Schism: Competing When AI Agents Become Your Customer, The Shopper Schism beyond Consumer Goods: Algorithmic Agency in Tourism, Professional Services, and the Universal Logic of Delegated Commerce, The Great Decoupling: How Autonomous AI Agents Are Dismantling the Direct Brand-Consumer Relationship, From SEO to AIO: Agent Intent Optimisation in the Age of Algorithmic Shoppers, The Trust Paradox in AI-Mediated Commerce: A Conceptual Framework and Research Agenda, Agentic Commerce: A Theory of Markets When the Shopper Is No Longer Human, Information Asymmetry and Moral Hazard in AI-Mediated Commerce: A Principal-Agent Analysis.6

Personal life

  • CitizenshipAustralia, Italy7

Sources

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