Rob Zicari

Zicari became a porn director in the mid-1990s. His former porn company Extreme Video was started in 1993/1994. In 1998, he founded the porn company, Extreme Associates, together with fellow porn directors Tom Byron and Van Damage and porn star Tiffany Mynx (who have since left the company). Janet Romano started to work for him in the same year, first as an actress and then as a director. His work often involved scenes considered egregious and extreme even by other members of the pornography industry, such as adult performers acting as young girls, or a simulated rape of a disabled person in a wheelchair in Miscreants (1997).

Black appeared as himself in the documentary film Sex: The Annabel Chong Story (1999). Beginning in 2000, Zicari and AVN Magazine engaged in a "propaganda war" against one another, and as a result, Black's products were not reviewed or advertised in that trade magazine for several years.

In 2001, Zicari (as Rob Black) unsuccessfully ran for mayor of Los Angeles, receiving 789 votes.

Zicari owns and operates the American Cheeseburger restaurant. In addition, Zicari owns and operates Extreme Gifts, a store specializing in adult and marijuana products.