Vikram Lal

Vikram Lal was born in 1942. He studied mechanical engineering at the Technische Universität Darmstadt.

In 1966, Lal joined Eicher India, part of his family owned companies established by his father, Man Mohan Lal, in 1948. Eicher started as the first tractor manufacturer in India in 1959 under the company name Eicher Tractor Corporation of India Pvt. Ltd., as a joint venture with German tractor manufacturer Eicher, and eventually branched out into light commercial vehicles in 1986, and then into heavy vehicles. In 1985, he took a step back in detailed management of his companies as result of a heart bypass, which also contributed to his later decision of handing over management control of his companies to professionals. In 1997, Lal retired from all executive roles in his companies and handed control over to professional managers.

Lal is married to Anita Lal and they have 3 children. Anita founded the lifestyle brand Good Earth. His son, Siddhartha Lal, became CEO of Eicher Motors in 2006. One of his daughters, Simran, runs the family's two lifestyle brands, Good Earth and Nicobar. Lal spends his retirement years volunteering at his own Goodearth Education Foundation.