AGCO GmbH

In 1917, Josef Hackl and Albert Löffler came up with the idea to create a harrow manufacturing company. World War I would soon be over and there would undoubtedly be an increase in farm equipment demand and sales and metal working production. Hackl and Löffler wanted to take advantage of this business opportunity. They also benefited by being involved in Isaria-Zählerwerke (a company that produced radios and was later purchased by Siemens).

Isaria-Zählerwerke is a very important part of the history of Fella. The Board members of Isaria-Zählerwerke, which included Hackl, decided to undertake the Bayerische Harzprodukte-Fabrik GmbH, a company that produced wood products. This company leased out their land to the furniture company Karl Beer. That land also became important in the future of Fella-Werke. When Josef Hackl brought his idea to the Board members of Isaria-Zählerwerke and the Bayerische Harzprodukte-Fabrik GmbH, they thought it could work and decided to undertake it.

They decided to give the Bayerische Eggenfabrik AG (later to be known as Fella-Werke GmbH) a beginning share capital of 300,000 German Marks to set up the new company. The general thought was that after World War I there would be an increase in the demand of metal work. This demand could not be satisfied by the Munich-based Isaria-Zählerwerke alone.

Löffler left Isaria-Zählerwerke on 31 December 1917, and on 1 January 1918, he became Managing Director of the Bayerische Eggenfabrik AG in Feucht, Germany. The formal founding of the company took place on February 9, 1918, simultaneously while acquiring the land from the furniture company Karl Beer. The plot was approximately 9.3 acres (3.8 ha) and was acquired for 168,000 German marks.

Under the leadership of Löffler, what is now known as Fella-Werke GmbH began as a harrow production company. It did not take long before Fella started acquiring other companies, however. In 1923, Fella acquired a loader wagon company and in 1924, they added the production of ploughs to their line. In 1931, Fella took over Epple & Buxmann in Augsburg. This was a crucial step in their harvesting technology. In that acquisition, Fella began their first production of mowers, tedders and rakes mainly for grain production.

In 1954, there was the introduction of Jupiter, a self-propelled combine harvester. This harvester was very modern and advanced for the time, being able to work through not only one, but many different types of grain. In 1966, Fella added yet another product to their line: silos. In the 1980s, and 1990s, Fella really began to focus on their forage product range. They kept a large product range, but focused on advancing in the forage harvesting industry.

Fella has still been making technical innovations in the field with the world’s largest mounted disc mower (working width: 33.92 feet (10.34 m)), the 36.09-foot (11.00 m) and 42.65-foot (13 m) tedders, and the TS 40000 rake.

Since the founding of Fella in 1918, the property size has grown and decreased in size. In the beginning Fella was approximately 9.3 acres (3.8 ha) and at one point grew to be approximately 43.46 acres (17.59 ha). At its current size, Fella is 11.37 acres (4.60 ha) with five separate buildings.

In 1997, Fella brought in a new concept to the way their manufacturing plant was set up. The decision was made to create four self-governing buildings. Each of these buildings would be responsible for its own machine type: one building for drum mowers, one for disc mowers, one for tedders, and one for rakes. There would be two responsible managers for the factory workers as well as the production requirements and plant management. Because of these modifications that helped increase productivity, and improve flexibility and quality, Fella won the 1998 International Best Factory Award.