Private company
Fenix Outdoor
Logo: fenixoutdoor.se4
Fenix Outdoor is a Swedish conglomerate based in Zug, founded in 1960.1 Its website says: “Home to Fjällräven, Tierra, Hanwag, Royal Robbins, Devold and Frilufts Retail, Fenix Outdoor is an international group of premium outdoor brands focused on products for nature and outdoor life. Our mission is to enable all people to spend unforgettable and inspiring moments in nature.”4
Die Fenix Outdoor International AG ist ein international in den Bereichen Outdoor-Ausrüstung und Outdoor-Bekleidung tätiger Konzern, der seit 2014 im schweizerischen Zug ansässig ist. Aufgrund seiner schwedischen Wurzeln ist er an der Börse Stockholm notiert. Der Konzern hat weiterhin Sitze in Solna und Örnsköldsvik in Schweden. Ihm gehören die ehemals selbständigen Hersteller Fjällräven, Tierra (alle Schweden), Brunton, Royal Robbins (beide USA) und Hanwag (Deutschland) sowie die schwedischen, finnischen, dänischen und deutschen Outdoorhändler Naturkompaniet, Partioaitta, Friluftsland und Globetrotter.2 From the German Wikipedia, CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- HeadquartersZug, Sweden1
- Websitewww.fenixoutdoor.se
- Legal formAktiengesellschaft1
- LEI549300DD4GBW8VBBFD523
- StatusActive3
- LEI statusIssued and current3
- Registered addressBox 209, 891 25 Örnsköldsvik, Sweden3
- Registered withSwedish Companies Registration Office, 556110-63103
Corporate structure
Fenix Outdoor is part of a group headed by Fenix Outdoor International AG. 10 entities, 6 countries on record. Switch between the flow chart and the network, and select any entity to see its details.
- Fenix Outdoor International AG Zug, Switzerland
- Fenix Outdoor Örnsköldsvik, Sweden
- Fjällräven Subsidiary · Örnsköldsvik
- Friluftsland Subsidiary · Copenhagen, Denmark
- Globetrotter Ausrüstung Subsidiary · Hamburg, Germany
- Hanwag Subsidiary · Vierkirchen, Germany
- Naturkompaniet Subsidiary
- Partioaitta Subsidiary
- FENIX OUTDOOR IMPORT AS Subsidiary · Lillehammer, Norway
- Fjallraven International AB (Fjällräven International AB) Subsidiary · Örnsköldsvik, Sweden
- Fenix Outdoor Örnsköldsvik, Sweden
Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.
Subsidiaries and ownership
Subsidiaries
Parent company (GLEIF)
From Wikidata.1 Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.
Acquisitions
- 2011Acquired Partioaitta1
- 2004Acquired Hanwag1
Timeline
Links
- Websitewww.fenixoutdoor.se1
- WikidataQ10494668
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataFenix Outdoor on Wikidata
- 2
- 3
- 4Company websiteFenix Outdoor logo