The story
Alberto, Ignacio, and Manuel Santos Gonzalez, three brothers, acquired the majority of the stocks of the pasta and cookie company "Lara" in 1921, which would change name and merge with other companies to create "Gamesa".
In 1992, the cookie company introduced nine value-priced cookies to the United States market. The move to the U.S. market would hopefully net the company $10 million in sales by the end of 1992 and $20 million by 1993. The advertisement for this campaign was handled by Market Entry of Dallas, TX. They targeted Hispanic consumers.
In the year 2000, the company began a new era in which automation became the norm. The company acquired machinery from Italian company Sasib, that allowed them to produce as much as 3.3 kilos (about 7.3 pounds) per hour.
As of 2023, the company had 13,000 employees.
From Wikipedia’s article on Gamesa, shared under CC BY-SA 4.0.3