Geek Squad

In January 2012, following poor financial results, the Best Buy Europe venture was discontinued with Carphone Warehouse purchasing its 50% of the deal back. In the following years the Geek Squad operations in France, Germany, Netherlands, Sweden, Spain and Portugal were slowly wound down with the brand finally ending in Europe with Carphone Warehouse adopting the Team Knowhow brand in 2017.

In 2013, Geek Squad partnered with Atomic Learning, Inc., allowing its tech support subscribers access to a library of over 60,000 tutorial videos for training purposes, as part of their subscription package.

Total Services

In 2007, Geek Squad officially added Magnolia Home Theater installation teams as well as Best Buy Mobile Installers to the Geek Squad brand. The change was titled, "Total Services" and was aimed towards the combination of major Best Buy services into one cohesive unit. Best Buy mobile installers and Magnolia Home Theater installers have now switched from their previous grey and blue uniforms to grey and orange shirts with grey cargo pants. This change removed all "Magnolia Home Theater Installation" branding and was replaced by "Geek Squad Installation Units" instead. This has now allowed Geek Squad to incorporate home theater installation as one of the in home services offered via telephone. Geek Squad is also now an Apple Authorized Service Provider.

Uniforms and vehicles

In-store PC agents, and in-home PC field agents, wear a white, short-sleeved, pocketless dress shirt. Agents are required to wear a black clip-on tie with the Geek Squad logo pin. Male agents wear black trousers, white socks and black lace-up shoes that used to have the Geek Squad logo on the sole. Female agents may wear either black trousers, white socks, and black shoes; or, a black skirt with hose and black shoes. White and black are the only colors allowed in Geek Squad uniforms. Agents who have served in an eligible capacity within any branch of Geek Squad for eighteen months, or who have held certain positions prior to 2014 including on-site Double Agents, Special Agents, and Deputies of Counter Intelligence carry a metal police-style badge with their Agent Number engraved on it. In October 2019 the Dress Code Policy for Best Buy was updated, with this update an alternate uniform option was introduced for Geek Squad Agents allowing them to wear the black Geek Squad polo along with jeans and sneakers.

The branding of the uniform to include a badge is central to the culture for Geek Squad Agents, including the writing of a 40-page essay, "The Geek Squad Badge", by former/“Sleeper” Double Agent Roman Corrales, Badge #11345. The essay explores history of badges across history, connecting the Roman shield to their evolution into the modern badge worn by many professionals today. The essay has been integrated across much of Geek Squad's employee branding, including being cited in an internal culture manual known as the Little Orange Book.

The Minnesota Historical Society added the official uniform to its permanent collection in 2000.

Geek Squad Autotechs and GSIs (Home Theater Installers) wear a grey button-up work shirt or black short sleeved and collared dress shirt with the Geek Squad logo on the front and optional certification patches on the arms. Matching pants or shorts are worn as well as a bright orange undershirt. These agents also have the option of wearing a grey Geek Squad hat and/or black Geeks Squad nylon jacket.

Prior to 2016, Double Agents and Special Agents drove black-and-white Volkswagen New Beetles (dubbed "Geekmobiles") with an orange-and-black company logo on the door. Geekmobiles in California are all-black with white roof and running boards due to a request by the California Highway Patrol that the vehicles no longer resemble the paint scheme of their police vehicles (a violation of California law). In 2016, Geek Squad began phasing out the New Beetles and replacing them with Toyota Prius Cs.

Geek Squad Agents that leave their roles, are referred to internally, as “Sleeper Agents”- a common quote when saying farewell to an Agent going sleeper is “await the signal”, as a reference to the Bat-Signal from Batman, used to call the superhero in a time of need. The idea is that Geek Squad has always been known to be welcoming of former Agents looking to return for a job, and to wish them luck in their endeavors.

In 2013, Geek Squad was sued for invasion of privacy and several other civil infractions for allegedly releasing nude images found on a customer's computer. The suit is ongoing. In June 2015, the court denied Best Buy's motions for summary judgment on all claims except the claim for "negligence/wantonness."

On March 7, 2018, NPR reported that "FBI Used Paid Informants On Best Buy's Geek Squad To Flag Child Pornography" according to a document that was released by the Electronic Frontier Foundation.