Private company

Lively

American telecommunications company

Lively (stylized as Live!y, and known before 2021 as GreatCall) is a connected health technology company based in the United States of America. Since 2018, the company has been a subsidiary of electronics retailer Best Buy. Lively offers health and safety products and services for older adults, including mobile devices, cellular service, mobile apps and a wearable device.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2006Founded1

Lively (stylized as Live!y, and known before 2021 as GreatCall) is a connected health technology company based in the United States of America.2

Corporate structure

Lively is part of a group headed by Best Buy. 53 entities, 8 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Best Buy Richfield, Minnesota, United States
    • Lively San Diego
    • Future Shop Subsidiary · Burnaby
    • Geek Squad Subsidiary · Richfield
    • Magnolia Audio Visual Subsidiary
    • BEST BUY CANADA LTD. Subsidiary · 100% · Vancouver, British Columbia, Canada
    • Albedo Lessee 2, LLC # Subsidiary · Delaware, United States
    • BBC Investment Co. Subsidiary · Nevada, United States
    • BBC Property Co. Subsidiary · Minnesota, United States
    • BBY Canada Finance, LLC Subsidiary · Delaware, United States
    • BBY Holdings International, Inc. Subsidiary · Minnesota, United States
    • BBY Insurance Company Subsidiary · Vermont, United States
    • BBY Services India LLP Subsidiary · India
    • BBY Services, Inc. Subsidiary · Delaware, United States
    • BBY Solutions, Inc. Subsidiary · Minnesota, United States
    • BBY Technology Services, LLC Subsidiary · Delaware, United States
    • BBY Vietnam Company Limited Subsidiary · Vietnam
    • Best Buy (AsiaPacific) Limited Subsidiary · China
    • Best Buy China % Subsidiary · China
    • Best Buy Distributions Limited Subsidiary · United Kingdom
    • Best Buy Enterprise Services, Inc. Subsidiary · Minnesota, United States
    • Best Buy Enterprises, S. de R.L. de C.V. Subsidiary · Mexico
    • Best Buy Finance, Inc. Subsidiary · Minnesota, United States
    • Best Buy Health Holdings, LLC Subsidiary · Delaware, United States
    • Best Buy Health, Inc. Subsidiary · Delaware, United States
    • Best Buy Imports, S. de R.L. de C.V. Subsidiary · Mexico
    • and 28 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

GreatCall was founded in 2005 by Arlene Harris to provide aging adults with accessible technology and services. In the same year, the company launched the original Jitterbug phone.

In 2009, the company launched Live Nurse (now Urgent Care). In partnership with FONEMED, it provides customers with access to registered nurses 24 hours a day.

Also in 2009, the company acquired Massachusetts-based venture MobiWatch, Inc., for its mobile Personal Emergency Response (mPERS) intellectual property.

In 2011, GreatCall added the app MedCoach, which provides daily medication management.

That same year, it introduced the 5Star Urgent Response (now known as GreatCall Splash), a mobile Personal Emergency Response System device, along with 5Star Medical Alert System, which uses GPS technology and advanced location analysis to connect users with emergency certified 5Star Agents.

In 2012, the company released the Jitterbug Touch, a keyboarded Android phone with a simplified user interface.

In 2014, the company added an alerting app, Link.

In November 2015, the firm acquired Lively Inc.

Read the full text

Lively, prior to being acquired, had developed an online software platform for caregivers to get alerts about pill dispensers and other items through a sensor system, allowing for the tracking of activity, diet, sleep, and movement.

In 2017, Great Call had around 800,000 subscribers in the United States for its mobile services. It generated roughly $250 million in annual revenue, and employed around 1,000 workers, with around 700 of those worker in call centers in Nevada. On June 7, 2017, GreatCall announced that it was being acquired by the private equity firm GTCR. The price was undisclosed. CEO David Inns remained with the company, as did other Great Call executives.

In turn, GreatCall was acquired by electronics retailer Best Buy on August 15, 2018, for $800 million. GreatCall's CEO became Best Buy Health's president of active aging.

In May 2021, the company renamed itself Lively, taking the name of the company it had acquired in 2015. Lively became available on Apple Watch in 2021.

Its Jitterbug Flip network experienced a network disruption at the start of 2023, with Best Buy stating that Jitterbug Flip2 phones, Jitterbug smartphones, and Lively-branded phones weren't impacted. Verizon is the 3G provider for Lively, and the network issues followed Verizon's retirement of its 3G mobile network.

From Wikipedia’s article on Lively (company), shared under CC BY-SA 4.0.3

Products and brands

The company operates the Lively phone service, an MVNO, or mobile virtual network operator, where it rents cellular service from other operators, and primarily caters to seniors with old-fashioned phones and medical alert devices.

Lively manufactures the Jitterbug Flip phones, an easy-to-use cell phone marketed for American elderly.

The brand's Urgent Response Center offers medical advice, as well as prescriptions and refills.

From Wikipedia’s article on Lively (company), shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2006Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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