Controversies
Mistreatment of staff
The company has been the subject of accusations of mistreatment of its UK warehouse staff, with comparisons being made to Victorian "dark satanic mills" and "prison" conditions in 2016 and 2019.
Go Outdoors
The company pushed its subsidiary, Go Outdoors, into administration in June 2020. It then bought it back from administrators with the creditors losing much of their money.
Alleged breaches of competition law
The company along with Leicester City were placed under investigation by the Competition and Markets Authority (CMA) due to alleged breaches in competition law in September 2021. The investigation was in regard to anti-competitive agreements over the sale of club branded merchandise in the UK. Both JD Sports and Leicester City said they were 'fully cooperating' with the CMA.
Covert meetings between the Chief Executive Officers of JD Sports and Footasylum
After the company acquired Footasylum in March 2019, the CMA carried out an investigation and then, on the basis that the company's ownership of Footasylum might limit competition, ordered the company to dispose of Footasylum. The company and, its subsidiary, Footasylum, were fined a combined £4.7 million after the CEO of JD Sports, Peter Cowgill, allegedly met covertly with the CEO of Footasylum, Barry Bown, on two occasions in July and August 2021 in breach of an order from the CMA not to exchange commercially sensitive information without CMA consent. One of the meetings was alleged to have taken place in a car park in Bury, Greater Manchester.