Private company

BLK

Logo: BLK, CC BY-SA 4.0, via Wikimedia Commons3

Australian sportswear company

BLK (initials for "Beyond Limits Known") is an Australian sporting goods manufacturing company which was established in 1999 in the city of Gold Coast in Queensland.2 It is part of JD Sports.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2007Founded1
  • Industrytextile manufacturing1
  • HeadquartersGold Coast1
  • Websiteblksport.com

BLK (initials for "Beyond Limits Known") is an Australian sporting goods manufacturing company which was established in 1999 in the city of Gold Coast in Queensland.2

Corporate structure

BLK is part of a group headed by JD Sports. 10 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • JD Sports Bury, United Kingdom
    • BLK Gold Coast
    • Finish Line, Inc. Subsidiary · Paris, France
    • Go Outdoors Subsidiary · Sheffield, United Kingdom
      • Go Outdoors Express Subsidiary · United Kingdom
      • OEX Subsidiary
    • Blacks Subsidiary
    • JD Gyms Subsidiary
    • Millets Subsidiary
    • Shoe Palace Subsidiary · United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

The overall but now heavily transitioned company has origins as far back as 1999, but evolved from the Australian arm of the brand KooGa. Australian founder Kim Brant began to re-brand KooGa Australia to 'BLK' in 2011. Kooga New Zealand was independent and had no ownership connection with Kooga Australia nor BLK.

From Wikipedia’s article on BLK (sportswear), shared under CC BY-SA 4.0.4

Products and brands

  • rugby union kit
  • sportswear

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

From Wikidata.1

Acquisitions

The parent company of BLK, World Rugby Specialists, was placed into external receivership in November 2016. In January 2017, BLK was acquired by a consortium of Fijian and East Timor investors (led by oil and energy company Esperança Timor Oan), amid BLK's financial issues.

From Wikipedia’s article on BLK (sportswear), shared under CC BY-SA 4.0.4

Timeline

  1. 2007Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
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