Private company

Lowepro

American company founded in 19671

Lowepro is a brand of carrying bags for cameras, laptops, imaging accessories and portable consumer electronics with corporate headquarters in Petaluma, California. It is part of Videndum plc.2 It was founded by Jeff Lowe.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1967Founded1
  • HeadquartersPetaluma1
  • Founded inColorado1
  • Websitewww.lowepro.com
  • Legal formprivately held company1
Lowepro backpacks at TIDPMEE 20111031a
Photo: MiNe, CC BY 2.0, via Wikimedia Commons4

Lowepro is a brand of carrying bags for cameras, laptops, imaging accessories and portable consumer electronics with corporate headquarters in Petaluma, California. It is part of Videndum plc.2

Corporate structure

Lowepro is part of a group headed by Videndum. 7 entities, 3 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Videndum Bury St Edmunds, United Kingdom
    • Lowepro Petaluma
    • Autocue Subsidiary · Twickenham
    • Manfrotto Subsidiary · Bassano del Grappa
    • Anton/Bauer Subsidiary
    • Gitzo Subsidiary · Italy
    • VIDENDUM MEDIA SOLUTIONS SPA Subsidiary · Cassola, Italy

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Jeff Lowe in 1967, in Colorado.1

Lowepro camera bags began as an offshoot of Lowe Alpine Systems, an outdoor equipment manufacturer founded by Mike, Greg and Jeff Lowe in suburban Denver (Colorado) in 1967. In the 1960s, the Lowe brothers were known in outdoor circles for their climbing, skiing and photography. In 1967, Greg Lowe invented the world’s first close-fitting internal-frame backpack. He used the same design principles to create the Lowepro line of protective camera bags as he often carried photographic equipment on hikes and climbs in the backcountry of the Western United States. The first bag marketed for cameras was manufactured in 1972.

In 1981, Uwe Mummenhoff and DayMen Photo Marketing Inc. gained exclusive rights to produce Lowepro products under license in Canada. In 1989, Lowepro U.S.A. became a wholly owned subsidiary of DayMen Photo Marketing and was established as a corporation; the Lowepro registered trademark was bought in 2002. Brockway Moran & Partners invested in DayMen in partnership with management in October 2010. On September 22, 2017, the company was acquired by The Vitec Group plc for $10.3 million. Vitec Group changed its name to Videndum in 2022.

From Wikipedia’s article on Lowepro, shared under CC BY-SA 4.0.3

Leadership

Who has led Lowepro, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • camera bag

Listed on Wikidata.1

The Slingshot range is aimed at professional news and sports photographers, providing easy access to cameras for rapid shooting; CNet found the SlingShot 300 AW Camera Bag offered good protection and easy access. The FastPack is a rucksack-style range, which CNet found less refined.

Other products include bags for drones and laptops. Lowepro brand products are manufactured in China.

From Wikipedia’s article on Lowepro, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 1967Founded Founded in Colorado1

Sources

The numbers on this page point here. Each one links to the record it came from.

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