Private company

Manfrotto

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

Italian brand of camera and lighting supports

Manfrotto is an Italian brand of camera and lighting supports, including tripods, monopods, and other accessories, that is manufactured by Lino Manfrotto and Giovanni Chenet, a company headquartered in Cassola, Italy. The brand is wholly owned by Videndum plc.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1972Founded1
  • HeadquartersBassano del Grappa1
  • Founded inBassano del Grappa1
  • Websitewww.manfrotto.com
  • Legal formjoint-stock company1
123 365 Manfrotto 190XB + 804RC2 (5685134538)
Photo: Andrés Nieto Porras from Palma de Mallorca, España, CC BY-SA 2.0, via Wikimedia Commons5

Manfrotto is an Italian brand of camera and lighting supports, including tripods, monopods, and other accessories, that is manufactured by Lino Manfrotto and Giovanni Chenet, a company headquartered in Cassola, Italy. The brand is wholly owned by Videndum plc.2

Corporate structure

Manfrotto is part of a group headed by Videndum. 7 entities, 3 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Videndum Bury St Edmunds, United Kingdom
    • Manfrotto Bassano del Grappa
    • Autocue Subsidiary · Twickenham
    • Lowepro Subsidiary · Petaluma
    • Anton/Bauer Subsidiary
    • Gitzo Subsidiary · Italy
    • VIDENDUM MEDIA SOLUTIONS SPA Subsidiary · Cassola, Italy

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Manfrotto reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

  • Gitzo

Things Wikidata records the company as owning, with the share when stated.1

The story

Lino Manfrotto, an Italian photojournalist, began designing and selling light stands, booms, and telescopic rods under the name "Manfrotto" in the late 1960s. In 1972, Lino Manfrotto met Gilberto Battocchio, a technician working for a Bassano mechanical firm. With the collaboration, the company introduced its first tripod in 1974. By 1986 Manfrotto already had six manufacturing plants in Bassano, and in the following two years they would build five more plants in Villapaiera, the industrial zone of Feltre.

Vinten Group purchased Manfrotto in 1989, followed by the French company Gitzo in 1992 and the American company Bogen Photo Corp. in 1993. Vinten Group chose to maintain the brands as separate lines in its portfolio. Manfrotto products are distributed in Germany, France, Italy, Japan, the United Kingdom and the United States by Manfrotto Distribution. In Canada, Manfrotto products are distributed by Gentec International.

In 2010, Manfrotto established the Manfrotto School of Xcellence, an educational resource to support and help everyone to get closer to photography and videography.

Over the years the company transformed from a simple tripod manufacturer into a manufacturer of LED lights, bags and accessories for specialists (also the National Geographic bag under license), table tripods for smartphones, even backpacks for drones that use them as landing fields. In 2017 (year of Lino Manfrotto's death) the group has, in addition to the headquarters in Cassola, factories in Feltre and Ashby-de-la-Zouch, in Great Britain, 9 commercial branches, 735 employees, a turnover of 201 million euros. 95% made with exports, 30% of the tripods sold worldwide bear the Manfrotto brand.

Lino Manfrotto died on February 5, 2017, at the age of 80.

From Wikipedia’s article on Manfrotto, shared under CC BY-SA 4.0.4

Products and brands

  • tripod

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

Subsidiaries

  • Gitzo

From Wikidata.1

Timeline

  1. 1972Founded Founded in Bassano del Grappa1

Sources

The numbers on this page point here. Each one links to the record it came from.

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