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Private company

Pon Holdings

Logo: FrankavanderVeen, Public domain, via Wikimedia Commons4

Dutch conglomerate in the transport sector

Pon Holdings BV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brands Caloi, Cannondale, Cervélo, Derby Cycle (owner of Focus), GT, Gazelle, IronHorse, Kalkhoff, Mongoose, Santa Cruz, Urban Arrow (cargo bikes), Veloretti, and Schwinn, among others. The company was founded in 1980 by Ben Pon, Jr., a former racing car driver and son of Ben Pon Sr., who became the importer of Volkswagen in the Netherlands in 1947.2 It was founded by Ben Pon, Sr.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1980Founded1
  • Industryautomotive industry, bicycle industry1
  • HeadquartersAlmere1
  • Websitewww.pon.nl
  • Legal formbesloten vennootschap1
  • LEI724500Q28MA9H8CE65063
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressStadionplein 28, 1076CM Amsterdam, Netherlands3
  • Registered withThe Netherlands Chamber of Commerce, 080179703

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Pon Hoofdkantoor Amsterdam
Photo: FrankavanderVeen, CC BY-SA 4.0, via Wikimedia Commons7

Pon Holdings BV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brands Caloi, Cannondale, Cervélo, Derby Cycle (owner of Focus), GT, Gazelle, IronHorse, Kalkhoff, Mongoose, Santa Cruz, Urban Arrow (cargo bikes), Veloretti, and Schwinn, among others.2

Corporate structure

Pon Holdings sits at the top of its group. 27 entities, 7 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Pon Holdings Amsterdam, Netherlands
    • Koninklijke Gazelle 100% · Dieren, Netherlands
      • Pon Bike Lithuania UAB Subsidiary · Kėdainiai, Lithuania
    • Smart Urban Mobility B.V. 100% · Amsterdam, Netherlands
    • Santa Cruz Bicycles Santa Cruz, California, United States
    • Cannondale Bicycle Corporation Subsidiary · Bethel
    • Cervélo Subsidiary · Toronto
    • Derby Cycle Subsidiary · Cloppenburg
    • Lease a Bike Subsidiary · Amersfoort, Netherlands
    • Mike's Bikes Subsidiary · Novato, United States
    • RH Marine Subsidiary · Schiedam, Netherlands
    • Swapfiets Subsidiary
    • Cycling Sports Group Europe B.V. Subsidiary · 100% · Woudenberg, Netherlands
    • ModiForce B.V. Subsidiary · 100% · Leusden, Netherlands
    • PBG B.V. Subsidiary · 100% · Barneveld, Netherlands
    • Pon Group B.V. Subsidiary · 100% · Amsterdam, Netherlands
    • Pon's Automobielhandel B.V. Subsidiary · 100% · Leusden, Netherlands
    • Pon.Bike Parts & Accessories Europe B.V. Subsidiary · 100% · 's-Gravenhage, Netherlands
    • Radio Holland Group B.V. Subsidiary · 100% · Rotterdam, Netherlands
    • Radio Holland Netherlands B.V. Subsidiary · 100% · Rotterdam, Netherlands
    • GAZELLE USA, LLC Subsidiary · Santa Cruz, California, United States
    • INDIGO 3735 E PALM CANYON DR, LLC Subsidiary · Palm Springs, California, United States
    • INDUSTRIAL MACHINERY SUPPLIES LIMITED Subsidiary · Loughborough, United Kingdom
    • Kalkhoff Werke GmbH Subsidiary · Emstek, Germany
    • PON EQUIPMENT AS Subsidiary · Skedsmokorset, Norway
    • Pon Holding Germany GmbH Subsidiary · Raubach, Germany
    • Radio Holland Germany GmbH Subsidiary · Hamburg, Germany

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Pon Holdings reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

The story

Founded by Ben Pon, Sr. in 1980.1

1986: Takeover importership of SEAT

1988: Takeover of Transmark Groep, Motrac (Linde)

1992: Takeover importership of Škoda

1995: Founding of BelCompany in cooperation with Macintosh Retail Group

1998: Founding of Pon North America

2003: Takeover of Geveke N.V., Founding of Pon Equipment & Power Systems

2005: Founding of Pon Logistic Solutions, Shanghai, China

2011: Takeover of Gazelle

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2011: Takeover importership of Cervélo.

2013: Acquisition of Callidus Group

2015: Acquisition of Santa Cruz Bicycles

2015: Takeover of Imtech Marine

2019: Acquisition of Urban Arrow

2019: Acquisition of indiGO Auto Group

2021: Acquisition of Mike's Bikes (a 12 store San Francisco Bay Area bicycle retailer)

2021: Acquisition of Dorel Sports

2021: Acquisition of Europcar S.A. (together with Volkswagen and Attestor)

2022: Takeover of Veloretti

2024: Sale of Pon Equipment Pon Power B.V., or Pepp B.V. for short, to the German Zeppelin Group. This division sold Caterpillar products in the Netherlands and Norway

2025: Stopping the Dutch bicycle brand Union and putting to pause the bicycle brand GT Bicycles.

Pre-dating Pon Holding

In 1895 Mijndert Pon operated a vehicle repair shop. His sons Ben and Wijnand took ownership of the company.

1931: Founding of Pon's Automobielhandel (by then a chain of car dealerships) by Ben and Wijnand Pon

1936: importership Continental AG and Federal

1947: importership Volkswagen

1948: importership Porsche

From Wikipedia’s article on Pon Holdings, shared under CC BY-SA 4.0.5

Leadership

Who has led Pon Holdings, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • bicycle

Listed on Wikidata.1

Subsidiaries and ownership

Subsidiaries

Also owns

Subsidiaries (GLEIF)

From Wikidata.1 Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Acquisitions

  1. 2015Acquired RH Marine1

Timeline

  1. 1980Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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