Private company

Santa Cruz Bicycles

Logo: Santa Cruz Bicycles, Public domain, via Wikimedia Commons4

American bicycle manufacturer

Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufactures mountain bikes in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1993Founded1
  • Industrybicycle industry1
  • HeadquartersSanta Cruz, United States1
  • Websitewww.santacruzbicycles.com
  • Legal formLimited Liability Company3
  • LEI5493000SYSM9GH31WP913
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressC/O NATIONAL REGISTERED AGENTS, INC., 91203 Glendale, United States3
  • Registered withSecretary of State, 2015181104223
Cyclingworld Europe 2025, Meerbusch (P1045055)
Photo: Matti Blume, CC BY-SA 4.0, via Wikimedia Commons6

Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufactures mountain bikes in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013. Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.2

Corporate structure

Santa Cruz Bicycles is part of a group headed by Pon Holdings. 27 entities, 7 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Pon Holdings Amsterdam, Netherlands
    • Koninklijke Gazelle 100% · Dieren, Netherlands
      • Pon Bike Lithuania UAB Subsidiary · Kėdainiai, Lithuania
    • Smart Urban Mobility B.V. 100% · Amsterdam, Netherlands
    • Santa Cruz Bicycles Santa Cruz, California, United States
    • Cannondale Bicycle Corporation Subsidiary · Bethel
    • Cervélo Subsidiary · Toronto
    • Derby Cycle Subsidiary · Cloppenburg
    • Lease a Bike Subsidiary · Amersfoort, Netherlands
    • Mike's Bikes Subsidiary · Novato, United States
    • RH Marine Subsidiary · Schiedam, Netherlands
    • Swapfiets Subsidiary
    • Cycling Sports Group Europe B.V. Subsidiary · 100% · Woudenberg, Netherlands
    • ModiForce B.V. Subsidiary · 100% · Leusden, Netherlands
    • PBG B.V. Subsidiary · 100% · Barneveld, Netherlands
    • Pon Group B.V. Subsidiary · 100% · Amsterdam, Netherlands
    • Pon's Automobielhandel B.V. Subsidiary · 100% · Leusden, Netherlands
    • Pon.Bike Parts & Accessories Europe B.V. Subsidiary · 100% · 's-Gravenhage, Netherlands
    • Radio Holland Group B.V. Subsidiary · 100% · Rotterdam, Netherlands
    • Radio Holland Netherlands B.V. Subsidiary · 100% · Rotterdam, Netherlands
    • GAZELLE USA, LLC Subsidiary · Santa Cruz, California, United States
    • INDIGO 3735 E PALM CANYON DR, LLC Subsidiary · Palm Springs, California, United States
    • INDUSTRIAL MACHINERY SUPPLIES LIMITED Subsidiary · Loughborough, United Kingdom
    • Kalkhoff Werke GmbH Subsidiary · Emstek, Germany
    • PON EQUIPMENT AS Subsidiary · Skedsmokorset, Norway
    • Pon Holding Germany GmbH Subsidiary · Raubach, Germany
    • Radio Holland Germany GmbH Subsidiary · Hamburg, Germany

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993. Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.

Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an 80-millimetre (3.1 in) travel single-pivot design, the first on the market. It was followed a year later by the 100-millimetre (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike.

The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999.

From Wikipedia’s article on Santa Cruz Bicycles, shared under CC BY-SA 4.0.5

Products and brands

  • bicycle

Listed on Wikidata.1

The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1,500 to over $10,000 retail. Their bikes are suited to a wide range of mountain biking disciplines. Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.

In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado.

In 2017, Santa Cruz announced the addition of carbon fiber wheels to their product lineup.

Current Santa Cruz/Juliana production models

Read the full text

5010/Furtado – MX (29" front wheel, 27.5" rear wheel), 130-millimetre (5.1 in) VPP Travel

Blur/Wilder – 29" wheels, 2 options for suspension travel: XC (Blur only) and TR (Blur and Wilder). TR has 115-millimetre (4.5 in) Superlight Travel. XC has 107-millimetre (4.2 in) Superlight Travel (re-introduced in 2018)

Tallboy/Joplin – 29" wheels, 120-millimetre (4.7 in) VPP Travel

Bronson/Roubion – MX (29" front wheel, 27.5" rear wheel), 150-millimetre (5.9 in) VPP Travel

Hightower – 29" wheels, 150-millimetre (5.9 in) VPP Travel

Megatower – 29" wheels, 165-millimetre (6.5 in) VPP Travel

Nomad – MX (29" front wheel, 27.5" rear wheel), 170-millimetre (6.7 in) VPP Travel

V10 – MX (29" front wheel, 27.5" rear wheel) or 29" wheels, 208-millimetre (8.2 in) VPP Travel

Chameleon – 29" wheels (MX compatible), hardtail trail bike, 130-millimetre (5.1 in) fork travel

Highball – 29" wheels, hardtail XC bike, 100-millimetre (3.9 in) fork travel

Stigmata – 700c wheels, cyclocross/gravel bike

Heckler SL – MX (29" front wheel, 27.5" rear wheel), SL mountain e-bike, 150-millimetre (5.9 in) VPP Travel

Vala – MX (29" front wheel, 27.5" rear wheel), full-power mountain e-bike, 150-millimetre (5.9 in)

Bullit – MX (29" front wheel, 27.5" rear wheel), full-power mountain e-bike, 170-millimetre (6.7 in) (re-introduced as an e-bike in 2021)

Skitch – 700c wheels, gravel/city e-bike

Current Santa Cruz production wheel models

Reserve Carbon Wheels – 27.5 or 29" – 25, 27, 30, 37mm

Reserve Aluminum Wheels – 27.5 or 29"

Discontinued models

Bantam

Blur LT

Blur 4X

Bullit (excluding relaunched e-bike)

Butcher

Driver 8

Heckler (including relaunched e-bike)

Hightower LT

Jackal

Juliana Cushtail

Juliana Maverick

Juliana Quincy

Nickel

Roadster

Super 8

Superlight

Tallboy LT

Tazmon

VP Free

From Wikipedia’s article on Santa Cruz Bicycles, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Parent company (GLEIF)

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. Dec 17, 2020Parent Directly consolidated by Pon Holdings3
  2. 1993Founded Founded1