The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1,500 to over $10,000 retail. Their bikes are suited to a wide range of mountain biking disciplines. Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.
In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado.
In 2017, Santa Cruz announced the addition of carbon fiber wheels to their product lineup.
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5010/Furtado – MX (29" front wheel, 27.5" rear wheel), 130-millimetre (5.1 in) VPP Travel
Blur/Wilder – 29" wheels, 2 options for suspension travel: XC (Blur only) and TR (Blur and Wilder). TR has 115-millimetre (4.5 in) Superlight Travel. XC has 107-millimetre (4.2 in) Superlight Travel (re-introduced in 2018)
Tallboy/Joplin – 29" wheels, 120-millimetre (4.7 in) VPP Travel
Bronson/Roubion – MX (29" front wheel, 27.5" rear wheel), 150-millimetre (5.9 in) VPP Travel
Hightower – 29" wheels, 150-millimetre (5.9 in) VPP Travel
Megatower – 29" wheels, 165-millimetre (6.5 in) VPP Travel
Nomad – MX (29" front wheel, 27.5" rear wheel), 170-millimetre (6.7 in) VPP Travel
V10 – MX (29" front wheel, 27.5" rear wheel) or 29" wheels, 208-millimetre (8.2 in) VPP Travel
Chameleon – 29" wheels (MX compatible), hardtail trail bike, 130-millimetre (5.1 in) fork travel
Highball – 29" wheels, hardtail XC bike, 100-millimetre (3.9 in) fork travel
Stigmata – 700c wheels, cyclocross/gravel bike
Heckler SL – MX (29" front wheel, 27.5" rear wheel), SL mountain e-bike, 150-millimetre (5.9 in) VPP Travel
Vala – MX (29" front wheel, 27.5" rear wheel), full-power mountain e-bike, 150-millimetre (5.9 in)
Bullit – MX (29" front wheel, 27.5" rear wheel), full-power mountain e-bike, 170-millimetre (6.7 in) (re-introduced as an e-bike in 2021)
Skitch – 700c wheels, gravel/city e-bike
Current Santa Cruz production wheel models
Reserve Carbon Wheels – 27.5 or 29" – 25, 27, 30, 37mm
Reserve Aluminum Wheels – 27.5 or 29"
Discontinued models
Bantam
Blur LT
Blur 4X
Bullit (excluding relaunched e-bike)
Butcher
Driver 8
Heckler (including relaunched e-bike)
Hightower LT
Jackal
Juliana Cushtail
Juliana Maverick
Juliana Quincy
Nickel
Roadster
Super 8
Superlight
Tallboy LT
Tazmon
VP Free