The story
Founded by Hans Wilsdorf in 1926, in Geneva.1
Origins
The Tudor trademark was registered in 1926 by Swiss watchmaking company Veuve de Philippe Hüther on behalf of Hans Wilsdorf, founder of Rolex watches. In 1936, Wilsdorf took it over and went on to found the company Montres Tudor SA in 1946.
Tudor's purpose was to offer a more affordable watch than Rolex while maintaining Rolex-like quality. Tudor watches were originally equipped with off-the-shelf movements paired with Rolex cases and bracelets, allowing Tudor to provide reliability and quality while achieving its price goals.
Tudor debuted its Oyster collection in the mid-forties, featuring a waterproof Oyster case previously exclusive to Rolex. In 1952, Tudor released its first self-winding model, the Prince, which used a Rolex self-winding mechanism. Twenty-six Tudor Oyster Princes were included in the British North Greenland expedition of 1952–1954.
The adoption of the Oyster case and self-winding rotor facilitated Tudor's move into the production of tool watches. The French Navy was involved in field research for a Tudor diving watch; from the 1960s to the mid-1980s, Tudor tool watches were supplied to the French Navy in bulk without bracelets so military-issued straps could be used instead. Tudor launched its first diving watch in 1954, the Oyster Prince Submariner, waterproof to 100 metres, which increased to 200 metres in 1958.
Over the years the Submariner line adopted various features such as the "big crown" and "snowflake hands" (which have been reintroduced in for Tudor's current catalogue). In 1964, Tudor began producing an Oyster Prince Submariner specifically for the US Navy. 1957 saw the launch of the Tudor Advisor, which incorporated an alarm complication, the first Oyster model to amplify sound. Later in 1969 this was changed to a more ‘traditional’ alarm case with an external case back to increase its volume.
In 1970, Tudor released its first chronograph, the Oysterdate, with a manually wound Valjoux mechanical calibre 7734 and cam chronograph function. The second series, introduced in 1971, was nicknamed "Montecarlo" because its dial resembles a roulette wheel. The third series, Oysterdate "Big Block", debuted in 1976, was the first Tudor chronograph to introduce a self-winding movement. The Tudor Monarch collection launched in 1991 and the Tudor Hydronaut in 1999.
Recent Tudor models
In 2009, Tudor instigated a major brand relaunch with new product lines: first, the Tudor Grantour Chronograph and Tudor Glamour collection of classic watches, followed in 2010 by the Heritage Chrono, inspired by the Tudor “Montecarlo” from the 1970s. The Heritage Chrono was the first of the Tudor Heritage line of watches designed to echo Tudor's best-known vintage models and also the first to come with an additional fabric strap.
2011 saw the release of the Tudor Heritage Advisor alarm watch, the Fastrider Chronograph, and the Clair de Rose collection for women. In 2012, the focus was on diver watches, with the Heritage Black Bay, a reinterpretation of early Tudor Submariner models, and the Pelagos diver watch. The Pelagos has a 42 mm titanium case, the first titanium watch from the Rolex group, and is waterproof to 500 metres. In 2013, the Heritage Black Bay won the Revival prize at the Grand Prix d’Horlogerie de Genève and the Pelagos won the “Sports Watch” prize in 2015. In 2014, Tudor expanded the Heritage collection with the Ranger, a military-style watch similar to a 1967 model. The year also saw the launch of the Tudor Style line of men's and women's dress watches.
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In 2015, Tudor launched the North Flag, named for a key moment in Tudor's history, the British North Greenland Expedition. The North Flag was the first Tudor model to be fitted with an in-house movement, calibre MT5621. During 2016 and 2017, “Manufacture” movements were introduced across all of Tudor's sport watches and the Black Bay line of diver's watches was broadened. In 2018, Tudor announced the Heritage Black Bay GMT at the Baselworld fair. It was the first Heritage Black Bay model to have the GMT function with the in-house, COSC-certified MT5652 movement. The blue-red bezel design is also a homage to the Rolex GMT Master Pepsi model from their sibling brand Rolex. Also launched at Baselworld 2018 were the 1926 and Black Bay 58, two heritage-inspired lines named after the year Tudor was trademarked and the year the first 200-meter water-resistant Tudor Submariner was released, respectively.
Current models
Tudor currently offers five categories of watches with many different sub-models:
Tudor Black Bay Line (heritage-inspired dive watch with GMT, bronze, silver, two-tone, and chronograph complications)
Sports Watches (Tudor Ranger, Tudor Royal, and Pelagos FXD)
Classic Watches (Tudor 1926 and Clair de Rose)
Diving Watches (Tudor Pelagos line)
Women's Watches
From Wikipedia’s article on Tudor Watches, shared under CC BY-SA 4.0.4
