Hans Wilsdorf
Photo: Unknown author Unknown author, Public domain, via Wikimedia Commons12

Hans Wilsdorf

German founder of Rolex (1881–1960)

Hans Wilsdorf (22 March 1881 – 6 July 1960) was a German watchmaker, best known as the founder of Rolex and Tudor. Wilsdorf's philosophy for the companies was "only great marketing is needed to make a company successful".2

From Wikipedia’s article on Hans Wilsdorf (this version), CC BY-SA 4.0.

Born Jan 1881, died Jul 6, 1960.1

Companies

Early life and education

Hans Wilsdorf was born in Kulmbach, Bavaria, to Protestant parents, Anna and Johan Daniel Ferdinand Wilsdorf and was the second son of a family of three children.

His mother died when he was a boy and he became an orphan when his father died soon after when Hans was twelve years old.

Wilsdorf's fate was placed in the hands of his uncles who sold the prosperous family iron tools business which had belonged to his grandfather, and later to his father. Hans and his brother and sister, for education, were sent to boarding schools.

Wilsdorf published his autobiography in 1946 as part of a four-volume set of books named Rolex Jubilee Vade Mecum. In his autobiography Hans said "Our uncles were not indifferent to our fate; nevertheless, the way in which they made me become self-reliant very early in life made me acquire the habit of looking after my possessions and, looking back, I believe that it is to this that much of my success is due."

Wilsdorf had an interest in mathematics and languages, which inspired him to travel and work in foreign countries. Hans began his career as an apprentice with an international pearl-exporting company. The experience Hans gained during this apprenticeship was applied to his future dealings.

In 1900 Wilsdorf began his career in Swiss watchmaking when he moved to La Chaux-de-Fonds to work as an English correspondent and clerk with the watch firm of Messrs. Cuno Korten, at 49, rue Leopold Robert, where he was paid a salary of 80 Swiss Francs. Cuno Korten worked with all grades of watches, and manufactured a small number of watches from the ground up.

Wilsdorf was responsible for winding hundreds of pocket watches daily in his role with Cuno Korten, as well as verifying that all watches were accurate. Wilsdorf learned a majority of his fundamental watchmaking skills during his time with Cuno Korten.

From Wikipedia’s article on Hans Wilsdorf (this version), CC BY-SA 4.0.

Career

Occupation: watchmaker, entrepreneur.6

  • Date not recordedFounded Fondation Hans Wilsdorf3
  • Date not recordedFounded Tudor Watches4
  • Date not recordedFounded Rolex5

Personal life

  • BornJan 1881, Kulmbach7
  • DiedJul 6, 1960, Geneva8
  • CitizenshipGermany, United Kingdom9